A major public information campaign to raise public awareness of sexual violence and abuse issues in Northern Ireland has just been launched

Stormont Health Minister Michael McGimpsey and the NIO Justice Minister, Paul Goggins (pictured) welcomed the information campaign to tackle sexual violence and abuse.

Speaking about the campaign Mr McGimpsey said: "Sexual violence and abuse have a devastating impact on victims, their families and wider society.

"Last year there were 1,943 recorded sexual offences, however this we know is only the tip of the iceberg.

"Many people in our society are suffering as a result of sexual violence and abuse and we all need to be aware that this is happening to a greater extent than many of us think, and often is perpetrated by people we know.

"This unfortunately is the reality," he said.

"I believe that the best approach to tackling this issue is prevention and the campaign seeks to raise awareness and understanding amongst the general public."

Supporting the launch Paul Goggins said: "I hope that this campaign will send out a strong message that challenging sexual violence and abuse is the responsibility of the whole community.

"It also aims to reassure the victims of such heinous crimes that when they do speak out the law is on their side.

"The courts now have a wide range of tough new penalties to punish those who break the law and can send the most dangerous sexual and violent offenders to prison, until it is safe to release them."

The public information campaign launched at the weekend and will run until the end of March 2010.

The campaign will be delivered through a number of advertising channels including TV, radio, online sites and outdoor billboards across Northern Ireland.

Minister McGimpsey continued: "As a society, it is incumbent on each and every one of us to recognise that sexual violence and abuse is happening and many people are suffering as a result.

"These people need to be supported in seeking help. I would encourage anyone affected by sexual violence and abuse to contact Lifeline in confidence for support."

He noted that Lifeline can be contacted on 0808 808 8000 and lines are open 24 hours a day, seven days a week. Calls are free from all landlines and mobile phones.

(BMcC/KMcA)