15/01/2010

Jobs Boosted As Enniskillen Asda Grows

Supermarket giant Asda has announced a £4m extension for one of its Co Fermanagh stores.

Up to 40 full and part-time jobs will be created as a result of the 12,000 sq ft remodelling at the Enniskillen branch.

The store has become Asda’s busiest in Northern Ireland, due in part to the surge of shoppers from the Republic making the trip north to take advantage of the Euro's strength against the pound.

The redevelopment, which began last week and is due to be completed by mid-March, will boast an expanded George fashion department, a wider range of entertainment and homewares and additional check-outs and aisle space. The store will also introduce a new McGee's butchery counter.

"2009 was a fantastic year for us, culminating in record-breaking December sales," said Peter Beckett, General Manager of the Enniskillen store.

"The support from our local customers and from those travelling across the border was phenomenal, as was the dedication and hard work of each and every colleague who works here."

The influx of cross-border shoppers bolstered the store’s weekly takings to more than £3m in the run-up to Christmas. In an effort to keep up with the rocketing sales, the store created 110 new car parking spaces and took on additional 100 temporary workers.

Mr Beckett added: "As well as launching the extended and improved store, later this year we will launch a home shopping service giving customers, who don't have a store on their doorstep, access to Asda's famously low prices.

"Despite the impact of the economic recession, we've proved that Asda delivers the range, value and service that the public wants and this is only set to continue in our bigger, brighter supermarket."

(NS/BMcC)

Related Northern Ireland News Stories
Click here for the latest headlines.

06 June 2005
Asda acquires 12 NI Safeway stores
Leading UK supermarket chain Asda is coming to Northern Ireland following the acquisition of 12 existing Safeway stores in the province.
20 October 2016
Banbridge Firm Wins £1.4m Asda Deal
A leisure vending firm in Co Down has scooped a £1.4million deal with supermarket retailer Asda. Clearhill in Banbridge will now install its products in over 100 Asda stores.
14 November 2024
Other News In Brief
Belfast's St George's Market Hosts Festive Christmas Twilight Market Get ready for some festive cheer! St George's Market in Belfast is hosting its annual Christmas Twilight Market on Tuesday 26th and Wednesday 27th November from 4pm to 11pm. The market will be transformed into a winter wonderland with twinkling lights and a lively atmosphere.
06 November 2008
Dunnes Managers Expect "Significant Announcement"
Speculation over the rumoured takeover of Dunnes Stores by the British supermarket chain Asda have shifted up a gear following an unscheduled management briefing. According to reports on Thursday morning, Dunnes Stores management were briefed to expect a "significant announcement" today, although any details are yet to emerge.
29 July 2008
Asda Eyeing Up Irish Site?
Unconfirmed media reports have suggested leading supermarket chain Asda is looking at potential sites in the Irish Republic. A Sunday newspaper said the American-owned firm may be poised to open stores in the country, although the paper has not attributed a source for the claims.