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08/01/2002
Health Promotion agency launches hard-hitting anti-smoking campaign
A new graphic and hard-hitting anti-smoking campaign has been launched by the Health Promotion agency as part of a drive to reduce almost 3,000 premature deaths caused by smoking each year.
The campaign, ‘Every cigarette is doing you damage’, co-ordinated by the Health Promotion Agency (HPA), was launched by Chief Medical Officer for Northern Ireland, Dr Henrietta Campbell at HPA headquarters in Belfast on Tuesday January 8.
The campaign breaks new ground with a television advertisement showing in graphic detail the damage caused by smoking. The advertisement emphasises that every single cigarette damages health because medical evidence shows that health damage leading to serious disease starts immediately a person begins to smoke.
CMO Dr Henrietta Campbell said: “I very much welcome this latest phase of the public information campaign on smoking, which kills around 3,000 people in Northern Ireland each year. I would urge smokers to think about the damage that cigarettes are doing to their health and to make use of the services available to help them quit.”
Speaking at the launch Dr Brian Gaffney, Chief Executive of the Health Promotion Agency, said: “We have adapted an advertisement from a successful Australian campaign. It takes the smoker on a journey into the body to show how cigarette smoke damages the arteries which in turn can lead to heart disease. The images used in the advertisement are graphic and realistic, and will confront, challenge and perhaps shock smokers.”
Dr Gaffney also stressed the importance of using mass media as a tool to address smoking. “One of the most effective things we can do in convincing smokers to quit is to make sure they can't escape the messages. However, there is support available for all those motivated to give up for good”.
Printed materials have also been produced as part of this campaign and will be distributed to GP surgeries, pharmacies and dentists. One million beer mats promoting the smokers’ help line number are being distributed to pubs and clubs throughout Northern Ireland by Bass Ireland. The television advertising campaign will run until the end of March this year.
In-patient care linked to smoking in Northern Ireland costs £22 million per year and one million working days are lost each year as a result of smoking. (AMcE)
The campaign, ‘Every cigarette is doing you damage’, co-ordinated by the Health Promotion Agency (HPA), was launched by Chief Medical Officer for Northern Ireland, Dr Henrietta Campbell at HPA headquarters in Belfast on Tuesday January 8.
The campaign breaks new ground with a television advertisement showing in graphic detail the damage caused by smoking. The advertisement emphasises that every single cigarette damages health because medical evidence shows that health damage leading to serious disease starts immediately a person begins to smoke.
CMO Dr Henrietta Campbell said: “I very much welcome this latest phase of the public information campaign on smoking, which kills around 3,000 people in Northern Ireland each year. I would urge smokers to think about the damage that cigarettes are doing to their health and to make use of the services available to help them quit.”
Speaking at the launch Dr Brian Gaffney, Chief Executive of the Health Promotion Agency, said: “We have adapted an advertisement from a successful Australian campaign. It takes the smoker on a journey into the body to show how cigarette smoke damages the arteries which in turn can lead to heart disease. The images used in the advertisement are graphic and realistic, and will confront, challenge and perhaps shock smokers.”
Dr Gaffney also stressed the importance of using mass media as a tool to address smoking. “One of the most effective things we can do in convincing smokers to quit is to make sure they can't escape the messages. However, there is support available for all those motivated to give up for good”.
Printed materials have also been produced as part of this campaign and will be distributed to GP surgeries, pharmacies and dentists. One million beer mats promoting the smokers’ help line number are being distributed to pubs and clubs throughout Northern Ireland by Bass Ireland. The television advertising campaign will run until the end of March this year.
In-patient care linked to smoking in Northern Ireland costs £22 million per year and one million working days are lost each year as a result of smoking. (AMcE)
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The drive to encourage smokers to beat their habit gathered momentum today as the Health Promotion Agency for Northern Ireland launched the latest phase of the ‘Every cigarette is doing you damage’ campaign.
Agency steps up drive to highlight dangers of smoking
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