13/10/2010

Linwoods Goes West

Armagh company, Linwoods are this week celebrating cracking America, as the very first shipment of Linwoods Superfoods began its maiden voyage from Belfast Docks to Baltimore Port.

John Woods, Linwoods owner, Joyce Saranathan from USA food distribution giant, KLT Global and Joanne Hayden, Linwoods Sales and Marketing Manager are pictured here as Linwoods first US consignment marks the inception of a major distribution deal with American food distributors, KLT in Detroit.

The deal is worth hundreds of thousands of pounds annually and the company expects to sell over a quarter of a million packets of their range of healthy and delicious superfood blends which include flaxseed, sunflower, pumpkin and sesame seeds, nuts and berries. Linwoods will have access to both the large independent retail trade plus major key account retail groups such as, Dominicks, Jewel and Trader Joes.

KLT's route to market will allow Linwoods to access all states but will initially concentrate on the Mid West.

(BMcC)

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