Menu
28/10/2010
TV Road Safety Ads Get Survey Boost
Television advertising received a fillip this week with news that local people who were surveyed felt the most effective medium for creating an awareness of road safety is TV advertising (78%).
While this is the same proportion of respondents who stated this in 2007, it is still good news for the advertising sector.
The Northern Ireland Road Safety Monitor 2010 is the latest in a research series into road safety issues in Northern Ireland and has just been published.
The results outline the behaviour, attitudes and awareness of the general public to road safety issues in Northern Ireland. The report also evaluates the effectiveness of road safety advertising campaigns.
As well as the news on the most effective medium, over four fifths (81%) of those who were aware of the radio campaigns said that the campaigns had a positive influence on their behaviour in relation to road safety. This is similar to the percentage that said this in 2007 (82%).
Almost a quarter of motorists interviewed who drink alcohol (24%) said they would normally drive after one drink. A similar proportion said this in 2007 (25%).
Over two fifths of motorists interviewed who drink alcohol (43%) said that they could not drink any alcohol without it affecting their driving.
Almost three fifths (59%) of respondents said they think the penalties for drinking and driving are not harsh enough. In 2007, a similar proportion agreed with this (60%).
The majority of respondents (85%) stated that the police should be able to stop people at random and breathalyse them. This is similar to the proportion of respondents who stated this in 2007 (87%).
Almost three fifths of respondents (59%) stated that vehicle seizure should be applied where the driver has been caught for a second time or more.
Almost three quarters of respondents (74%) correctly identified that the 'Hit Home' advertising campaign related to drinking and driving.
This is greater than the proportion of respondents who correctly identified the 'Just One' drinking and driving campaign in 2007 (68%).
Also, 17% of motorists interviewed said they normally exceed the speed limit on roads in a built up area, 20% on roads outside a built up area, 32% on dual carriageways and 47% on motorways.
This represents an increase, from 2007, in the proportion of those who said they would normally exceed the speed limit on roads outside a built up area (16% in 2007) and on motorways (42% in 2007).
Of those motorists who stated they normally exceed the speed limit in built up areas, 70% said they exceeded it by five miles per hour or more.
Motorists interviewed from BMUA (Belfast Metropolitan Urban Area) (25%) were more likely to say they normally exceed the speed limit on roads outside a built up area, than motorists interviewed from other urban (15%) or rural (18%) areas.
Almost three fifths of motorists interviewed (58%) said they think it is likely that the police would stop them if they were exceeding the speed limit. This is the same percentage as that found in 2007.
Four fifths (80%) of respondents stated they feel it is fair that the police should issue speeding tickets with penalty points for drivers who exceed the speed limit by up to 10mph in a built up area.
On foot, 93% of respondents stated that they would normally use a pedestrian crossing when crossing the road if they were at or near one. This is similar to 2007 when 92% stated this and 31% of respondents who drink said they would walk across a public road after having five or more alcoholic drinks. In 2007 a similar proportion also said this (30%).
Around two thirds (66%) of respondents incorrectly think that the green man flashing signal means cross with care at a pedestrian crossing. It actually means do not start to cross. This is similar to 2007 when 68% of respondents thought this.
(BMcC/GK)
While this is the same proportion of respondents who stated this in 2007, it is still good news for the advertising sector.
The Northern Ireland Road Safety Monitor 2010 is the latest in a research series into road safety issues in Northern Ireland and has just been published.
The results outline the behaviour, attitudes and awareness of the general public to road safety issues in Northern Ireland. The report also evaluates the effectiveness of road safety advertising campaigns.
As well as the news on the most effective medium, over four fifths (81%) of those who were aware of the radio campaigns said that the campaigns had a positive influence on their behaviour in relation to road safety. This is similar to the percentage that said this in 2007 (82%).
Almost a quarter of motorists interviewed who drink alcohol (24%) said they would normally drive after one drink. A similar proportion said this in 2007 (25%).
Over two fifths of motorists interviewed who drink alcohol (43%) said that they could not drink any alcohol without it affecting their driving.
Almost three fifths (59%) of respondents said they think the penalties for drinking and driving are not harsh enough. In 2007, a similar proportion agreed with this (60%).
The majority of respondents (85%) stated that the police should be able to stop people at random and breathalyse them. This is similar to the proportion of respondents who stated this in 2007 (87%).
Almost three fifths of respondents (59%) stated that vehicle seizure should be applied where the driver has been caught for a second time or more.
Almost three quarters of respondents (74%) correctly identified that the 'Hit Home' advertising campaign related to drinking and driving.
This is greater than the proportion of respondents who correctly identified the 'Just One' drinking and driving campaign in 2007 (68%).
Also, 17% of motorists interviewed said they normally exceed the speed limit on roads in a built up area, 20% on roads outside a built up area, 32% on dual carriageways and 47% on motorways.
This represents an increase, from 2007, in the proportion of those who said they would normally exceed the speed limit on roads outside a built up area (16% in 2007) and on motorways (42% in 2007).
Of those motorists who stated they normally exceed the speed limit in built up areas, 70% said they exceeded it by five miles per hour or more.
Motorists interviewed from BMUA (Belfast Metropolitan Urban Area) (25%) were more likely to say they normally exceed the speed limit on roads outside a built up area, than motorists interviewed from other urban (15%) or rural (18%) areas.
Almost three fifths of motorists interviewed (58%) said they think it is likely that the police would stop them if they were exceeding the speed limit. This is the same percentage as that found in 2007.
Four fifths (80%) of respondents stated they feel it is fair that the police should issue speeding tickets with penalty points for drivers who exceed the speed limit by up to 10mph in a built up area.
On foot, 93% of respondents stated that they would normally use a pedestrian crossing when crossing the road if they were at or near one. This is similar to 2007 when 92% stated this and 31% of respondents who drink said they would walk across a public road after having five or more alcoholic drinks. In 2007 a similar proportion also said this (30%).
Around two thirds (66%) of respondents incorrectly think that the green man flashing signal means cross with care at a pedestrian crossing. It actually means do not start to cross. This is similar to 2007 when 68% of respondents thought this.
(BMcC/GK)
Related Northern Ireland News Stories
Click here for the latest headlines.
19 September 2018
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
20 September 2018
Number Of Roads Remain Closed Following Storm Ali
A number of roads remain closed across Northern Ireland following the damage caused by Storm Ali. The following roads are still closed, however the Department for Infrastructure (DfI) is working to clear the obstructions along with its multiagency partners.
Number Of Roads Remain Closed Following Storm Ali
A number of roads remain closed across Northern Ireland following the damage caused by Storm Ali. The following roads are still closed, however the Department for Infrastructure (DfI) is working to clear the obstructions along with its multiagency partners.
02 March 2018
Schools Closures Across NI
The Department of Education have published a list of all schools across that have confirmed they will be closed today, Friday 2nd March, 2018 due to the adverse weather conditions.
Schools Closures Across NI
The Department of Education have published a list of all schools across that have confirmed they will be closed today, Friday 2nd March, 2018 due to the adverse weather conditions.
18 November 2024
Road Safety Week Highlights Human Cost Of Road Accidents
The Department for Infrastructure (DfI), emergency services, and victim support groups have launched Road Safety Week 2024, highlighting the devastating impact of road traffic collisions. On average, one person loses their life on Northern Ireland's roads every week, with 57 fatalities recorded so far this year.
Road Safety Week Highlights Human Cost Of Road Accidents
The Department for Infrastructure (DfI), emergency services, and victim support groups have launched Road Safety Week 2024, highlighting the devastating impact of road traffic collisions. On average, one person loses their life on Northern Ireland's roads every week, with 57 fatalities recorded so far this year.
20 November 2024
Hard-Hitting Road Safety Message Delivered To Young People
Over 800 young people from schools in Lisburn and Castlereagh attended a hard-hitting road safety message at the PSNI Road Safe Roadshow on 19 November. The roadshow, supported by AXA Insurance and the Northern Ireland Road Safety Partnership, aims to educate young drivers about the dangers of irresponsible driving.
Hard-Hitting Road Safety Message Delivered To Young People
Over 800 young people from schools in Lisburn and Castlereagh attended a hard-hitting road safety message at the PSNI Road Safe Roadshow on 19 November. The roadshow, supported by AXA Insurance and the Northern Ireland Road Safety Partnership, aims to educate young drivers about the dangers of irresponsible driving.
-
Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
