Menu
08/09/2011
Overseas Tourism Campaign Underway
A £12m promotional campaign aimed at encouraging more people to visit Northern Ireland this autumn has been launched.
The Tourism Ireland campaign is being rolled out in Great Britain, America, mainland Europe and Australia.
As well as focusing on city breaks, it will feature the attractions offered by more rural areas.
The campaign, which involves TV, radio and online advertising, will highlight the many festivals and events taking place this autumn including the Belfast Festival at Queen's, the Roe Valley Folk Festival in Limavady, the Banks of the Foyle Hallowe'en Carnival in Londonderry, the William Kennedy Piping Festival in Armagh, Belfast Music Week and the MTV Europe Music Awards in Belfast.
Tourism Minister Arlene Foster (pictured) said: "With more people opting for short breaks and the trend for late bookings, we have a real opportunity to persuade people to come to Northern Ireland this autumn.
"An intensive programme of activity is under way in Great Britain, which is our largest and most important tourism market.
"The autumn television campaign will reach up to 18.5m GB potential holidaymakers, while over 16m people will hear radio advertisements placing the spotlight on Titanic, our festivals, music, literature and living culture," she said.
"With the completion of the Giants Causeway Visitors' Centre, and the countdown to NI 2012 and the centenary of Titanic well underway, there has never been a better time for tourists to visit Northern Ireland," the DUP Executive Minister added.
Northern Ireland's golf tourism offering will continue to be marketed across the world as part of the campaign.
The Minister added: "Our world class golf offering is also being showcased around the globe as the 'Home of Champions' following the tremendous success of our golfers, Darren Clarke, Rory McIlroy and Graeme McDowell.
"With so much to look forward to, this is the perfect time to put Northern Ireland's tourism offering on the international stage."
Tourism Ireland Chief Executive Niall Gibbons said: "In association with our industry colleagues we have enticing autumn/winter packages to offer consumers, developed around festivals and themes such as food, music, literature and the arts.
"The launch of major events next year, like Titanic Belfast and the Cultural Olympiad, as well as the completion of projects like the Giant's Causeway Visitor Centre, provides a wonderful opportunity for us to position Northern Ireland on the international stage as a 'must-see' destination," he concluded.
(BMcC/GK)
The Tourism Ireland campaign is being rolled out in Great Britain, America, mainland Europe and Australia.
As well as focusing on city breaks, it will feature the attractions offered by more rural areas.
The campaign, which involves TV, radio and online advertising, will highlight the many festivals and events taking place this autumn including the Belfast Festival at Queen's, the Roe Valley Folk Festival in Limavady, the Banks of the Foyle Hallowe'en Carnival in Londonderry, the William Kennedy Piping Festival in Armagh, Belfast Music Week and the MTV Europe Music Awards in Belfast.
Tourism Minister Arlene Foster (pictured) said: "With more people opting for short breaks and the trend for late bookings, we have a real opportunity to persuade people to come to Northern Ireland this autumn.
"An intensive programme of activity is under way in Great Britain, which is our largest and most important tourism market.
"The autumn television campaign will reach up to 18.5m GB potential holidaymakers, while over 16m people will hear radio advertisements placing the spotlight on Titanic, our festivals, music, literature and living culture," she said.
"With the completion of the Giants Causeway Visitors' Centre, and the countdown to NI 2012 and the centenary of Titanic well underway, there has never been a better time for tourists to visit Northern Ireland," the DUP Executive Minister added.
Northern Ireland's golf tourism offering will continue to be marketed across the world as part of the campaign.
The Minister added: "Our world class golf offering is also being showcased around the globe as the 'Home of Champions' following the tremendous success of our golfers, Darren Clarke, Rory McIlroy and Graeme McDowell.
"With so much to look forward to, this is the perfect time to put Northern Ireland's tourism offering on the international stage."
Tourism Ireland Chief Executive Niall Gibbons said: "In association with our industry colleagues we have enticing autumn/winter packages to offer consumers, developed around festivals and themes such as food, music, literature and the arts.
"The launch of major events next year, like Titanic Belfast and the Cultural Olympiad, as well as the completion of projects like the Giant's Causeway Visitor Centre, provides a wonderful opportunity for us to position Northern Ireland on the international stage as a 'must-see' destination," he concluded.
(BMcC/GK)
Related Northern Ireland News Stories
Click here for the latest headlines.
01 August 2024
Ministers Announce New Shared Island Tourism Funding Scheme
A new funding scheme from the Shared Island Tourism Brand Collaboration Project – featuring Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland – has been announced by Economy Minister Conor Murphy and Ireland's Minister for Tourism Catherine Martin.
Ministers Announce New Shared Island Tourism Funding Scheme
A new funding scheme from the Shared Island Tourism Brand Collaboration Project – featuring Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland – has been announced by Economy Minister Conor Murphy and Ireland's Minister for Tourism Catherine Martin.
14 November 2008
All-Ireland Tourism Showcases In London
Tourism Ministers from Northern Ireland and the Republic of Ireland supported local tourism at the industry's largest trade exhibition, in London, this week.
All-Ireland Tourism Showcases In London
Tourism Ministers from Northern Ireland and the Republic of Ireland supported local tourism at the industry's largest trade exhibition, in London, this week.
01 October 2008
Accolades For Selling Tourist Ireland Abroad
The hard work of those who market Ireland as a tourist destination abroad has been recognised. Tourism Ministers from Northern Ireland and the Republic of Ireland joined forces for the inaugural, 'Ambassadors for Tourism Awards' earlier this week.
Accolades For Selling Tourist Ireland Abroad
The hard work of those who market Ireland as a tourist destination abroad has been recognised. Tourism Ministers from Northern Ireland and the Republic of Ireland joined forces for the inaugural, 'Ambassadors for Tourism Awards' earlier this week.
27 October 2022
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
27 January 2010
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
-
Northern Ireland WeatherThis Evening and Tonight:Rain clearing away east by early evening with some clear spells but a few showers likely to affect the North coast and other areas towards dawn, remaining breezy and mild overnight. Minimum temperature 9 °C.
