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15/03/2012
NI Watches 32 Hours Of TV A Week
One third of people in Northern Ireland watch television for a combined 32 hours per week, a new report has claimed.
The report for Telescope 2012 revealed that 31% of adults also enjoy posting and monitoring comments on social media sites while watching TV.
It is suggested by the research that the trend of commenting via a second screen about a programme, or ‘chatterboxing’, is starting to grip the nation.
One third of adults (31%) in Northern Ireland have expressed their opinions on Twitter and other social media sites. The UK average is 26%. More than half (54%) were aged under 35.
TeleScope claim that the new trend influences viewing choices and 46% of young adults preferred to watch a live scheduled programme because they enjoyed following the online comments by other viewers.
A spokesperson for TV Licensing said: "This report points to the fact that people are taking advantage of new technologies to ensure they can enjoy TV in more ways than ever before."
(LB/GK)
The report for Telescope 2012 revealed that 31% of adults also enjoy posting and monitoring comments on social media sites while watching TV.
It is suggested by the research that the trend of commenting via a second screen about a programme, or ‘chatterboxing’, is starting to grip the nation.
One third of adults (31%) in Northern Ireland have expressed their opinions on Twitter and other social media sites. The UK average is 26%. More than half (54%) were aged under 35.
TeleScope claim that the new trend influences viewing choices and 46% of young adults preferred to watch a live scheduled programme because they enjoyed following the online comments by other viewers.
A spokesperson for TV Licensing said: "This report points to the fact that people are taking advantage of new technologies to ensure they can enjoy TV in more ways than ever before."
(LB/GK)
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
