Menu
02/04/2012
Global Expansion For NI-Based Tanning Firm
A Northern Ireland-based business specialising in self-tan products has secured venture capital investment for a major expansion into worldwide markets.
Vita Liberata was established by CEO Alyson Hogg in 2003 and is already one of Europe's leading producers of self-tan products. Celebrity customers include supermodels Kelly Brook & Yasmin Le Bon, former S Club 7 star Rachel Stevens and ex-Spice Girl Geri Halliwell. Its products have also been used by stars of ITV's X Factor.
"With a greater awareness of the dangers of sun damage, self tan is the fastest growing sector of the skincare market globally, and we believe that we have the products, the brands and now the finance to be able to capture a significant proportion of this worldwide opportunity," said Alyson Hogg, Founder and CEO of Vita Liberata.
The company, which is based in Belfast, has secured a major investment from Dublin-based Broadlake Capital, an independent private management firm focused on supporting management teams in Management Buy Outs (MBO's), Management Buy Ins (MBI's) and through growth capital. Broadlake has 100 million euros under management in UK & Ireland businesses through equity investments ranging from £2 million to £20 million.
The new deal – the value of which is undisclosed - marks Broadlake's first venture into the health and beauty sector. Broadlake Capital CEO Pete Smyth says that he is excited about working with the Vita Liberata team on the global markets project. "The growth trajectory and potential of the business combined with its new product development capabilities make this a very exciting investment,” he said.
Belfast law firm Tughans played a crucial role in the conclusion of the investment deal. Corporate law partner Vicky Dummigan, who has been advising Vita Liberata from the outset of the fund raising process commented: "Alyson Hogg is a first-class example of how true entrepreneurship can produce companies with real global export potential. Vita Liberata has grown from small beginnings to become a real force in this specialist marketplace....and its current plans will make sure that this is a brand which will become well known much further afield."
The deal was brokered by corporate finance specialist David McCloy of Beltrae Partners, and was supported by Bank of Ireland through a new banking facility to supply working capital.
The company is rolling out an international growth strategy which will see its presence expand to include 16 European countries as well as South Africa, Australia and North America. The global market for self-tan products is estimated at more than £1 billion.
Its products are sold through beauty salons, retail outlets and via online channels, managed by an established international network of locally-based distributors. High end cosmetics retail giant Sephora, a division of luxury goods group LVMH (Louis Vuitton Moet Hennessy), chose Vita Liberata as its first ever self-tan product.
The Belfast company has a record of innovation in its marketplace. It developed the world's first 2-3 week tan (most products last 2-5 days), and has pioneered products which are odourless, organic and non-toxic.
(GK)
Vita Liberata was established by CEO Alyson Hogg in 2003 and is already one of Europe's leading producers of self-tan products. Celebrity customers include supermodels Kelly Brook & Yasmin Le Bon, former S Club 7 star Rachel Stevens and ex-Spice Girl Geri Halliwell. Its products have also been used by stars of ITV's X Factor.
"With a greater awareness of the dangers of sun damage, self tan is the fastest growing sector of the skincare market globally, and we believe that we have the products, the brands and now the finance to be able to capture a significant proportion of this worldwide opportunity," said Alyson Hogg, Founder and CEO of Vita Liberata.
The company, which is based in Belfast, has secured a major investment from Dublin-based Broadlake Capital, an independent private management firm focused on supporting management teams in Management Buy Outs (MBO's), Management Buy Ins (MBI's) and through growth capital. Broadlake has 100 million euros under management in UK & Ireland businesses through equity investments ranging from £2 million to £20 million.
The new deal – the value of which is undisclosed - marks Broadlake's first venture into the health and beauty sector. Broadlake Capital CEO Pete Smyth says that he is excited about working with the Vita Liberata team on the global markets project. "The growth trajectory and potential of the business combined with its new product development capabilities make this a very exciting investment,” he said.
Belfast law firm Tughans played a crucial role in the conclusion of the investment deal. Corporate law partner Vicky Dummigan, who has been advising Vita Liberata from the outset of the fund raising process commented: "Alyson Hogg is a first-class example of how true entrepreneurship can produce companies with real global export potential. Vita Liberata has grown from small beginnings to become a real force in this specialist marketplace....and its current plans will make sure that this is a brand which will become well known much further afield."
The deal was brokered by corporate finance specialist David McCloy of Beltrae Partners, and was supported by Bank of Ireland through a new banking facility to supply working capital.
The company is rolling out an international growth strategy which will see its presence expand to include 16 European countries as well as South Africa, Australia and North America. The global market for self-tan products is estimated at more than £1 billion.
Its products are sold through beauty salons, retail outlets and via online channels, managed by an established international network of locally-based distributors. High end cosmetics retail giant Sephora, a division of luxury goods group LVMH (Louis Vuitton Moet Hennessy), chose Vita Liberata as its first ever self-tan product.
The Belfast company has a record of innovation in its marketplace. It developed the world's first 2-3 week tan (most products last 2-5 days), and has pioneered products which are odourless, organic and non-toxic.
(GK)
Related Northern Ireland News Stories
Click here for the latest headlines.
19 November 2024
Minister Announces Funding For Winter Road Maintenance
Infrastructure Minister John O'Dowd has announced additional funding to improve road safety during the winter months and address waste-water infrastructure challenges.
Minister Announces Funding For Winter Road Maintenance
Infrastructure Minister John O'Dowd has announced additional funding to improve road safety during the winter months and address waste-water infrastructure challenges.
15 February 2007
Vita Liberata secures contract with Boots
Antrim-based Vita Liberata has secured a new contract with Boots the Chemist which could result in around £700,000 worth of new sales.
Vita Liberata secures contract with Boots
Antrim-based Vita Liberata has secured a new contract with Boots the Chemist which could result in around £700,000 worth of new sales.
09 June 2023
JT Spas Launches New Hot Tub Range
Home and garden specialist, JT Spas, has announced the launch of its latest range of hot tub products. The latest addition to JT Spas extensive range showcases a carefully curated collection of top-quality hot tubs and garden spas, designed to "rejuvenate and revitalize mind, body, and soul".
JT Spas Launches New Hot Tub Range
Home and garden specialist, JT Spas, has announced the launch of its latest range of hot tub products. The latest addition to JT Spas extensive range showcases a carefully curated collection of top-quality hot tubs and garden spas, designed to "rejuvenate and revitalize mind, body, and soul".
12 October 2021
New Period Products Bill To Be Introduced Into The Assembly
A new Period Products Bill, which aims to address period poverty across Northern Ireland by making free period products available in schools, colleges and all other public buildings, is to be introduced into the Assembly. The Bill, introduced by the SDLP's Pat Catney, is due to undergo its first reading in the Assembly.
New Period Products Bill To Be Introduced Into The Assembly
A new Period Products Bill, which aims to address period poverty across Northern Ireland by making free period products available in schools, colleges and all other public buildings, is to be introduced into the Assembly. The Bill, introduced by the SDLP's Pat Catney, is due to undergo its first reading in the Assembly.
07 February 2013
NI Universities Earn £100m Through Business Links
Northern Ireland’s universities earned over £100m through links with local business and the community in 2010/11. That was the message from Employment and Learning Minister Dr Stephen Farry following the publishing of the Higher Education Business and Community Interaction Survey (HE-BCI) Northern Ireland.
NI Universities Earn £100m Through Business Links
Northern Ireland’s universities earned over £100m through links with local business and the community in 2010/11. That was the message from Employment and Learning Minister Dr Stephen Farry following the publishing of the Higher Education Business and Community Interaction Survey (HE-BCI) Northern Ireland.
-
Northern Ireland WeatherToday:A very mild, but mostly cloudy day, although with some bright or sunny spells. It will be mostly dry in the morning, but a little patchy light rain or drizzle at times in the afternoon. Maximum temperature 14 °C.Tonight:A band of heavier rain will move east during the evening before clearing eastwards after midnight. then mostly dry through the early hours, but a little rain towards dawn. Minimum temperature 8 °C.
