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08/05/2003
Tipperary Lifeware launch Kennedy crystal campaign
Tipperary Lifeware Group has recently launched an outdoor advertising campaign for the Louise Kennedy Tipperary Crystal brand.
The group have invested a six-figure sum in the campaign with a total of 93 billboards in prime locations - 58 in Dublin, 23 in Belfast and 12 in Cork.
The campaign, the first in which Tipperary Lifeware Group have used outdoor advertising, specifically targets the bridal market.
Design agency Designworks and media buyer Lucid Communications put the campaign in place for the Tipperary Lifeware Group.
Tipperary Lifeware’s Marketing Manager Joanne O’Grady said: “Louise Kennedy Tipperary Crystal is the fastest growing brand in the Irish crystal market and this is the biggest advertising campaign the Irish crystal market has ever seen. The ads should help us to consolidate and progress our position in the Irish market.”
The use of 48-sheet billboards will give the Louise Kennedy Tipperary Crystal brand high visibility, maximum awareness and a boost in sales during the busy Spring season.
In 1999, the Tipperary Lifeware Group, which owns Tyrone Irish Crystal and Tipperary Crystal, collaborated with Irish fashion designer Louise Kennedy to design a range of Tipperary Crystal.
Following the acquisition of Tyrone Irish Crystal in 2000 Tipperary Lifeware Group became the second largest crystal group in Ireland.
(SP)
The group have invested a six-figure sum in the campaign with a total of 93 billboards in prime locations - 58 in Dublin, 23 in Belfast and 12 in Cork.
The campaign, the first in which Tipperary Lifeware Group have used outdoor advertising, specifically targets the bridal market.
Design agency Designworks and media buyer Lucid Communications put the campaign in place for the Tipperary Lifeware Group.
Tipperary Lifeware’s Marketing Manager Joanne O’Grady said: “Louise Kennedy Tipperary Crystal is the fastest growing brand in the Irish crystal market and this is the biggest advertising campaign the Irish crystal market has ever seen. The ads should help us to consolidate and progress our position in the Irish market.”
The use of 48-sheet billboards will give the Louise Kennedy Tipperary Crystal brand high visibility, maximum awareness and a boost in sales during the busy Spring season.
In 1999, the Tipperary Lifeware Group, which owns Tyrone Irish Crystal and Tipperary Crystal, collaborated with Irish fashion designer Louise Kennedy to design a range of Tipperary Crystal.
Following the acquisition of Tyrone Irish Crystal in 2000 Tipperary Lifeware Group became the second largest crystal group in Ireland.
(SP)
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25 January 2013
Support For Waterford Crystal Campaign
Sinn Féin Senator David Cullinane has given his backing to a European legal campaign to have the name 'Waterford Crystal' attached only to glassware made in Waterford. He commended the Unite trade union in taking a test case, which could force the current owners of Waterford Crystal to repatriate manufacturing of the brand to Waterford.
Support For Waterford Crystal Campaign
Sinn Féin Senator David Cullinane has given his backing to a European legal campaign to have the name 'Waterford Crystal' attached only to glassware made in Waterford. He commended the Unite trade union in taking a test case, which could force the current owners of Waterford Crystal to repatriate manufacturing of the brand to Waterford.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
