A new Tourism Event Funding Programme has been launched to support the local events industry.

The Northern Ireland Tourist Board (NITB) programme aims to drive visitor numbers, increase spending in the local economy and raise the profile of Northern Ireland.

Speaking at the launch of the new funding, Tourism Minister Arlene Foster said: "World class events are now firmly established within the tourism fabric of Northern Ireland, adding to the positive perceptions of our destination and contributing to building our international profile.

"We can already look forward to the prestigious Giro d'Italia in May 2014 and the Tall Ships returning in 2015. It is important that we keep the momentum going and look to stage further events, festivals and activities that will inspire people to come to Northern Ireland.

"The events industry has a central role to play in generating visitors. This simplified funding package presents public, private and voluntary organisations with a great opportunity to give people more reasons to come and spend their time, and their money, in Northern Ireland."

There are two funding streams available; an International Tourism Events Fund and a Tourism Events Sponsorship Scheme.

NITB will host a series of road shows in Belfast, Portrush, L'Derry, Enniskillen and Newcastle in September to provide full details on the programme.

Susie McCullough, Director of Business Support and Events at the Northern Ireland Tourist Board said: "Events are a very important driver in developing Northern Ireland's tourism industry. They attract tourists, spectators and event participants as well as extend the season, increase spend and lengthen the time visitors stay.

"This year, after consultation with industry and partners, we have made significant changes to the programme, including a simplified and streamlined application process. Events will benefit from greater flexibility and there will be more opportunities for new events to apply."

(IT/JP)