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23/06/2003
DoE launch new anti-speeding adverts
The Department of Environment (DoE) has launched two new adverts today aimed at combating the number of road deaths by speeding in Northern Ireland.
Entitled 'Over' and 'Reinforcer' the adverts aim to tackle statistics which reveal that eight out of ten deaths on Northern Ireland's roads are caused by 17-24 year old males speeding.
Launching the new campaign in Belfast, NIO Minister Angela Smith said: “Over the last 10 years, 358 people were killed and a further 3,471 were seriously injured because of speed. That means that speed kills or seriously injures one person every single day on our roads.
“We have got to get young men off the notion that speed is sexy. Killing is not sexy. Maiming is not sexy. Having to live with the guilt is not sexy.
“The simple facts are that the faster a person drives the more likely they are to be involved in a collision."
Featuring music by the Undertones, the new advertisements were welcomed by Assistant Chief Constable Duncan McCausland who said that Northern Ireland’s record for speeding was ‘shameful’.
He explained that in the latest round of Operation Viper – in which a range of motoring offences were targeted over a 60 hour period – more than 2,467 people were prosecuted for speeding. He warned: “Given the carnage on our roads and the fact that one in four road deaths is down to speeding, I can assure the public that we are committed to robust, targetted enforcement on speeding.
"We will be looking at roads across the Province which have a proven history of excess speed coupled with high levels of deaths and serious injuries. We will be there and we will be seen to be there enforcing the law.”
Excessive or appropriate speed is the single biggest cause of death and serious injury on Northern Ireland's roads – 27% of all deaths and 22% of all killed and seriously injured are due to speed.
During the last five years, 27% of fatalities were due to speed compared with 20% for the previous five years.
More than three quarters of all deaths and serious injuries due to speed occur on rural roads.
(MB)
Entitled 'Over' and 'Reinforcer' the adverts aim to tackle statistics which reveal that eight out of ten deaths on Northern Ireland's roads are caused by 17-24 year old males speeding.
Launching the new campaign in Belfast, NIO Minister Angela Smith said: “Over the last 10 years, 358 people were killed and a further 3,471 were seriously injured because of speed. That means that speed kills or seriously injures one person every single day on our roads.
“We have got to get young men off the notion that speed is sexy. Killing is not sexy. Maiming is not sexy. Having to live with the guilt is not sexy.
“The simple facts are that the faster a person drives the more likely they are to be involved in a collision."
Featuring music by the Undertones, the new advertisements were welcomed by Assistant Chief Constable Duncan McCausland who said that Northern Ireland’s record for speeding was ‘shameful’.
He explained that in the latest round of Operation Viper – in which a range of motoring offences were targeted over a 60 hour period – more than 2,467 people were prosecuted for speeding. He warned: “Given the carnage on our roads and the fact that one in four road deaths is down to speeding, I can assure the public that we are committed to robust, targetted enforcement on speeding.
"We will be looking at roads across the Province which have a proven history of excess speed coupled with high levels of deaths and serious injuries. We will be there and we will be seen to be there enforcing the law.”
Excessive or appropriate speed is the single biggest cause of death and serious injury on Northern Ireland's roads – 27% of all deaths and 22% of all killed and seriously injured are due to speed.
During the last five years, 27% of fatalities were due to speed compared with 20% for the previous five years.
More than three quarters of all deaths and serious injuries due to speed occur on rural roads.
(MB)
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Northern Ireland WeatherThis Evening and Tonight:Rain clearing away east by early evening with some clear spells but a few showers likely to affect the North coast and other areas towards dawn, remaining breezy and mild overnight. Minimum temperature 9 °C.
