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22/04/2015
Beaufort Interiors To Target New Markets
Moira-based firm Beaufort Interiors is targeting new markets and recruiting two additional staff as part of efforts to increase sales of its curtains in Great Britain and Europe.
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
