Menu
11/12/2015
New TV Ad Launches To Prevent Drink Driving
A new television advertisement aimed at preventing drink driving in Northern Ireland has been launched.
The ad specifically targets 18-24 year old men.
Environment Minister Mark H Durkan launched the new Department of Environment (DOE) advert.
He said: "Drink/drug driving has caused over 2,000 deaths and serious injuries since 2000. That’s 2,000 devastated families. This new road safety campaign reinforces the need for motorists to 'Never Ever Drink and Drive'.
"It stresses the impairing effects of alcohol on driving, even from the first drink. The message is designed to increase further the unacceptability of driving even after one drink, especially for younger males.
"PSNI statistics show that 17-24 year old males are most at risk of causing death and serious injury by drink and driving, either to themselves and other innocent road user. Our campaign is heavily targeted towards them with intense use of social media.
"All drivers though who buy and consume a pint or any other alcoholic drink should realise it could be the most expensive one they ever had, ultimately costing them or other road users their lives."
East Belfast MP Gavin Robinson said: "The new campaign launched by the Environment Minister today specifically targets young men and it is vital that we get the message across to younger people so they do not destroy their own lives or potentially those of others around them.
"I hope people will enjoy the Christmas season, but the consequences of drink driving can mean it turns quickly to tragedy."
(CD/LM)
The ad specifically targets 18-24 year old men.
Environment Minister Mark H Durkan launched the new Department of Environment (DOE) advert.
He said: "Drink/drug driving has caused over 2,000 deaths and serious injuries since 2000. That’s 2,000 devastated families. This new road safety campaign reinforces the need for motorists to 'Never Ever Drink and Drive'.
"It stresses the impairing effects of alcohol on driving, even from the first drink. The message is designed to increase further the unacceptability of driving even after one drink, especially for younger males.
"PSNI statistics show that 17-24 year old males are most at risk of causing death and serious injury by drink and driving, either to themselves and other innocent road user. Our campaign is heavily targeted towards them with intense use of social media.
"All drivers though who buy and consume a pint or any other alcoholic drink should realise it could be the most expensive one they ever had, ultimately costing them or other road users their lives."
East Belfast MP Gavin Robinson said: "The new campaign launched by the Environment Minister today specifically targets young men and it is vital that we get the message across to younger people so they do not destroy their own lives or potentially those of others around them.
"I hope people will enjoy the Christmas season, but the consequences of drink driving can mean it turns quickly to tragedy."
(CD/LM)
Related Northern Ireland News Stories
Click here for the latest headlines.
29 June 2021
Rehabilitation Training To Be Offered For All Drink Driving Convictions
Drink driving legislation has been changed to offer all those convicted of drink drive offences the opportunity to undertake rehabilitation training.
Rehabilitation Training To Be Offered For All Drink Driving Convictions
Drink driving legislation has been changed to offer all those convicted of drink drive offences the opportunity to undertake rehabilitation training.
06 December 2023
'Just One Drink Could Kill' – Anti-Drink And Drug Driving Campaign
Just one drink could kill and ruin lives, this is the message to drivers as the PSNI launch the annual anti-drink and drug driving campaign. Launching the seasonal campaign, Chief Superintendent Sam Donaldson, Operational Support Department, warned drivers there is absolutely no excuse for driving with drink or drugs.
'Just One Drink Could Kill' – Anti-Drink And Drug Driving Campaign
Just one drink could kill and ruin lives, this is the message to drivers as the PSNI launch the annual anti-drink and drug driving campaign. Launching the seasonal campaign, Chief Superintendent Sam Donaldson, Operational Support Department, warned drivers there is absolutely no excuse for driving with drink or drugs.
03 December 2013
PSNI Launches Winter Drink Drive Appeal
The PSNI is calling for road users to avoid drinking alcohol over the Christmas period, as it launches its annual winter drink driving appeal.
PSNI Launches Winter Drink Drive Appeal
The PSNI is calling for road users to avoid drinking alcohol over the Christmas period, as it launches its annual winter drink driving appeal.
29 May 2012
Shake-up For Learner Drivers In The Pipeline
The Environment Minister has tabled plans that amount to a radical shake-up of the rules for learner drivers. Teenagers could be able to get behind the wheel at the age of 16-and-a-half, and the 45mph speed limit for new drivers could be scrapped.
Shake-up For Learner Drivers In The Pipeline
The Environment Minister has tabled plans that amount to a radical shake-up of the rules for learner drivers. Teenagers could be able to get behind the wheel at the age of 16-and-a-half, and the 45mph speed limit for new drivers could be scrapped.
09 November 2020
New Drink Driving Legislation Comes Into Force
New legislation to prevent suspected drink drivers from evading prosecution by delaying testing has come into effect today, Infrastructure Minister Nichola Mallon. Announcing the new legislation, Minister Nichola Mallon said: "One of my priorities is to improve and promote road safety.
New Drink Driving Legislation Comes Into Force
New legislation to prevent suspected drink drivers from evading prosecution by delaying testing has come into effect today, Infrastructure Minister Nichola Mallon. Announcing the new legislation, Minister Nichola Mallon said: "One of my priorities is to improve and promote road safety.
-
Northern Ireland WeatherThis Evening and Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
