19/01/2016

Northern Ireland Year of Food & Drink 2016 Is An 'Exciting Initiative' - Bell

Enterprise, Trade and Investment Minister, Jonathan Bell, has described the Northern Ireland Year of Food & Drink 2016 as an "exciting initiative".

Minister Bell was speaking at the Danske Advantage Food and Drink Event in Belfast.

He said: "We can boast some world-class produce, not to mention talented chefs, restaurants, skilled cookery schools and a rich food heritage, all of which is becoming better known, especially in Great Britain, one of our key markets.

"The Year of Food and Drink will play a central part of the Northern Ireland marketing and destination sell as we progress throughout the year, and Tourism NI is rolling out a range of support measures to enable the industry to make the most of these next 12 months.

"I am confident this year will be a resounding success and leave a lasting legacy with significant improvement in the range, quality and availability of food tourism products, service, events and activities to help drive visitor satisfaction and deliver long-term growth and sustainability.

"I am certain The Year of Food and Drink will help to consolidate Northern Ireland's growing reputation for excellence in food production and hospitality."

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