04/04/2017

New Best Age-Friendly Business Category Award Unveiled

A new Best Age-Friendly Business Category has been created as part of the Belfast Chamber of Trade and Commerce Belfast Business Awards.

Launching the award, President of Belfast Chamber of Trade and Commerce Gordon McElroy said the scheme will highlight businesses that are "doing well in their customer care for older people and in valuing an age diverse workforce".

"Older people tend to be loyal customers and if your business is age-friendly you can attract and keep customers within a large and expanding demographic," he said.

"You don't need to have signed up to the Age-friendly Belfast Charter to apply, but we will be encouraging business to sign up."

Criteria for the award, which is being sponsored by Belfast Health Development through the Age-friendly Belfast Plan, includes:

• Customer care that presents opportunities for older people to provide feedback and shape services

• Communication which provides accessible information and respects diverse decisions and lifestyle choices of older people, promoting a positive view of ageing

• Accessibility and signage which anticipates and responds flexibly to the needs of older people

• Valuing a diverse workforce by recognising the wide range of capabilities and resources for people of every age

The deadline for applications is 12pm tonight, Tuesday 04 April.

For more information, visit belfastbusinessawards.co.uk

(LM)

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