09/05/2017

Innovation Factory Announces Social Media Masterclass

The Innovation Factory has announced a free social media masterclass which aims to enable local businesses to effectively engage with their customers in their chosen social media platforms.

According to the Factory, recent studies have revealed that a business has around eight seconds to capture a customer's attention. This interactive masterclass aims to help businesses develop strategies to capture and engage a customer's attention.

The masterclass will include:

• Get to know what your audience are interested in hearing about and why

• Create an online marketing schedule to manage your efforts online

• Be different to your competition

• Create engaging and compelling content that your customers will respond to, and share with others

• Use tools freely available online

• Analyse what's working to get the results.

This course is designed for any business that has an existing online presence that they wish to grow, or businesses new to social media that would like to add social media to their marketing efforts.

It is suitable for both beginners and those with a general knowledge of social media.

(MH/JP)

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