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24/05/2004
Literacy campaign a success, says Minister
A campaign aimed at persuading Northern Ireland people with literacy and numeracy problems to brush up on their skills has garnered praise from the government.
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
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15 April 2003
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
09 October 2013
NI Adult Literacy Improves Over Decade
Adult literacy levels in Northern Ireland have improved over the past decade, according to results released in the Organisation for Economic Cooperation and Development’s (OECD) International Survey of Adult Skills (ISAS) for Northern Ireland.
NI Adult Literacy Improves Over Decade
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04 February 2002
Joined-up approach is key to improving local literacy levels
A report on literacy levels - highlighting problems faced by schools across Northern Ireland - has been published by the Belfast Education Library Board.
Joined-up approach is key to improving local literacy levels
A report on literacy levels - highlighting problems faced by schools across Northern Ireland - has been published by the Belfast Education Library Board.
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Hard-Hitting Road Safety Message Delivered To Young People
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Over 800 young people from schools in Lisburn and Castlereagh attended a hard-hitting road safety message at the PSNI Road Safe Roadshow on 19 November. The roadshow, supported by AXA Insurance and the Northern Ireland Road Safety Partnership, aims to educate young drivers about the dangers of irresponsible driving.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
