Menu
18/06/2004
Unicorn Containers pioneers Saleslogix integration with Sage ERP
Sage CRM business partner, Pinnacle Computing, has helped Unicorn Containers become one of the first companies to integrate SalesLogix with front and back-office systems using Sage CRM’s new integration technology, the Sage Application Integration Server (AIS).
One of Northern Ireland’s leading manufacturers of waste and sanitary products and an existing Sage Line 200 user, Unicorn Containers decided to integrate SalesLogix with Sage ERP to help manage all prospect and customer facing activity across sales, marketing and customer support. The combined solution will also enable senior management at the company to evaluate the cost of marketing against return on investment (ROI).
Managing Director at Unicorn Containers, Roger Pannell, said: “As part of our sales and marketing strategy, Unicorn attends a lot of exhibitions. SalesLogix will help us track who we speak to, how many leads we capture, how many telesales calls we make from these leads, how many people we get to speak to and ultimately how many sales we get from this marketing activity. If the profit covers costs, then we know the activity has been a success. If not, we will try something more effective”.
SalesLogix also offers Unicorn Containers the capability to integrate activities with Microsoft Outlook, a simple feature that many competing solutions currently do not offer. In addition, as a large percentage of the company’s sales team is on the road, the remote access will enable joined-up activity in real time between office and field based staff, creating a more efficient and productive workforce overall.
“This is a first for us in terms of implementing Sage CRM integration technologies. We’re delighted to be paving the way and hope this encourages other SalesLogix business partners to get involved,” Leona Moon, CRM Manager at Pinnacle Computing, said. “From our perspective, offering integration services and consultancy is crucial in today’s technology environment and makes good business sense for anyone selling mid market CRM solutions.”
Andrew Boyd, Director of Integration Technologies at Sage CRM, added: “We are seeing a big increase in demand for integration among both partners and customers and it is something we have actively invested in to meet that demand. But it has to be integration that is affordable, easy to use and tailored to individual needs, otherwise mid-size companies will be turned off it altogether. I believe no other CRM vendor is offering the level of simplicity and affordability that Sage is today.”
(SP)
One of Northern Ireland’s leading manufacturers of waste and sanitary products and an existing Sage Line 200 user, Unicorn Containers decided to integrate SalesLogix with Sage ERP to help manage all prospect and customer facing activity across sales, marketing and customer support. The combined solution will also enable senior management at the company to evaluate the cost of marketing against return on investment (ROI).
Managing Director at Unicorn Containers, Roger Pannell, said: “As part of our sales and marketing strategy, Unicorn attends a lot of exhibitions. SalesLogix will help us track who we speak to, how many leads we capture, how many telesales calls we make from these leads, how many people we get to speak to and ultimately how many sales we get from this marketing activity. If the profit covers costs, then we know the activity has been a success. If not, we will try something more effective”.
SalesLogix also offers Unicorn Containers the capability to integrate activities with Microsoft Outlook, a simple feature that many competing solutions currently do not offer. In addition, as a large percentage of the company’s sales team is on the road, the remote access will enable joined-up activity in real time between office and field based staff, creating a more efficient and productive workforce overall.
“This is a first for us in terms of implementing Sage CRM integration technologies. We’re delighted to be paving the way and hope this encourages other SalesLogix business partners to get involved,” Leona Moon, CRM Manager at Pinnacle Computing, said. “From our perspective, offering integration services and consultancy is crucial in today’s technology environment and makes good business sense for anyone selling mid market CRM solutions.”
Andrew Boyd, Director of Integration Technologies at Sage CRM, added: “We are seeing a big increase in demand for integration among both partners and customers and it is something we have actively invested in to meet that demand. But it has to be integration that is affordable, easy to use and tailored to individual needs, otherwise mid-size companies will be turned off it altogether. I believe no other CRM vendor is offering the level of simplicity and affordability that Sage is today.”
(SP)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
24 April 2002
IBM and Sage commit to Linux for SME's
IBM has announced an agreement with Sage, a major global supplier of business management software and related products and services to Small and Medium Enterprises (SMEs), in one of the industry's strongest endorsements of Linux for business critical applications in the SME sector.
IBM and Sage commit to Linux for SME's
IBM has announced an agreement with Sage, a major global supplier of business management software and related products and services to Small and Medium Enterprises (SMEs), in one of the industry's strongest endorsements of Linux for business critical applications in the SME sector.
22 February 2006
Sage Group expands in Dublin
Sage Group, the largest software company in the UK, is to establish an International Localisation Centre and European Data Centre at its existing operation in Ballsbridge, Dublin, with the support of IDA Ireland.
Sage Group expands in Dublin
Sage Group, the largest software company in the UK, is to establish an International Localisation Centre and European Data Centre at its existing operation in Ballsbridge, Dublin, with the support of IDA Ireland.
12 September 2001
E-business technology sector receives boost
The technology sector in Northern Ireland is set to receive a substantial boost with the announcement of an inward investment of nearly £1 million by BDR Consulting in Beaconsfield.
E-business technology sector receives boost
The technology sector in Northern Ireland is set to receive a substantial boost with the announcement of an inward investment of nearly £1 million by BDR Consulting in Beaconsfield.
21 October 2002
Pinnacle Computing named as a Sage 'Strategic Partner'
Belfast-based Pinnacle Computing has been named as a Sage 'Strategic Partner' following a new initiative by Sage to strictly control its reseller network.
Pinnacle Computing named as a Sage 'Strategic Partner'
Belfast-based Pinnacle Computing has been named as a Sage 'Strategic Partner' following a new initiative by Sage to strictly control its reseller network.
08 April 2002
Pinnacle acquisition creates launch pad for Scottish expansion
Northern Ireland software firm, Pinnacle Computing have launched their brand and software solutions into the Scottish marketplace to supply, implement and support Sage Enterprise. To secure and reaffirm Pinnacle's latest commitment they have acquired Glasgow-based Dunedin International Ltd.
Pinnacle acquisition creates launch pad for Scottish expansion
Northern Ireland software firm, Pinnacle Computing have launched their brand and software solutions into the Scottish marketplace to supply, implement and support Sage Enterprise. To secure and reaffirm Pinnacle's latest commitment they have acquired Glasgow-based Dunedin International Ltd.
-
Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
