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26/07/2004
Derry firm targets European market
Londonderry firm, Foyle Meats has announced it is investing over £500,000 in implementing an ambitious marketing strategy to boost export sales.
The investment will allow the firm to recruit a European Sales Manager to manage the marketing of the company, which will initially target 12 European countries. A company website and new corporate identity is also to be developed, tailored to each export market.
Announced by Leslie Morrison, Chief Executive of Invest Northern Ireland which is supporting the project, the investment hopes to help enable Foyle Meats to recapture and expand its share of the export market, damaged in recent years by the BSE and Foot and Mouth crises.
Mr Morrison said: “Strong export sales are essential for growth both for individual companies and for the economy as a whole. After a few years of being unable to export due to the ban on British beef, the company can now export under the Date Based Export Scheme. This, combined with the falling value of sterling against the euro, means that the conditions are right for Foyle Meats to focus on developing its export sales.
Foyle Meats, which currently employs 250 workers, specialises in the processing of vacuum packed beef primals and an added value range of lamb cuts, selling its products to a high-class portfolio of customers in the UK and Europe, including Tesco and Albert Heijn.
(MB)
The investment will allow the firm to recruit a European Sales Manager to manage the marketing of the company, which will initially target 12 European countries. A company website and new corporate identity is also to be developed, tailored to each export market.
Announced by Leslie Morrison, Chief Executive of Invest Northern Ireland which is supporting the project, the investment hopes to help enable Foyle Meats to recapture and expand its share of the export market, damaged in recent years by the BSE and Foot and Mouth crises.
Mr Morrison said: “Strong export sales are essential for growth both for individual companies and for the economy as a whole. After a few years of being unable to export due to the ban on British beef, the company can now export under the Date Based Export Scheme. This, combined with the falling value of sterling against the euro, means that the conditions are right for Foyle Meats to focus on developing its export sales.
Foyle Meats, which currently employs 250 workers, specialises in the processing of vacuum packed beef primals and an added value range of lamb cuts, selling its products to a high-class portfolio of customers in the UK and Europe, including Tesco and Albert Heijn.
(MB)
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