22/01/2025
Tourism Ireland Unveils 2025 Strategy To Boost Overseas Visitors
Tourism Ireland has launched its 2025 marketing strategy, aiming to increase overseas tourism to Northern Ireland revenue to £1.3 billion per year by 2035.
The strategy, unveiled at an event attended by Economy Minister Conor Murphy, focuses on attracting "value-adding tourists" who spend more and contribute significantly to local economies.
Key initiatives for 2025 include:
• "Slow Tourism Month": Encouraging visitors to explore the island of Ireland at a slower pace, with a focus on sustainable travel and supporting local communities.
• Global Advertising Campaign: A new global campaign featuring the "Derry Girls" will be launched across 13+ overseas markets to position the island of Ireland as a "bucket list" destination.
Tourism Ireland aims to achieve an average annual growth of 6.5% in overseas tourism revenue, building on the success of its previous campaigns.
The strategy, unveiled at an event attended by Economy Minister Conor Murphy, focuses on attracting "value-adding tourists" who spend more and contribute significantly to local economies.
Key initiatives for 2025 include:
• "Slow Tourism Month": Encouraging visitors to explore the island of Ireland at a slower pace, with a focus on sustainable travel and supporting local communities.
• Global Advertising Campaign: A new global campaign featuring the "Derry Girls" will be launched across 13+ overseas markets to position the island of Ireland as a "bucket list" destination.
Tourism Ireland aims to achieve an average annual growth of 6.5% in overseas tourism revenue, building on the success of its previous campaigns.
Related Northern Ireland News Stories
Click here for the latest headlines.
27 January 2010
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
01 December 2010
'Brand Ireland 'Targets Inbound Tourism
The Irish Republic is hoping for a financial fillip from overseas - but not this time by way of an EC-funded bailout for the beleaguered economy. Instead, overseas tourism is being targeted for an increase in visitor numbers and in incoming revenue.
'Brand Ireland 'Targets Inbound Tourism
The Irish Republic is hoping for a financial fillip from overseas - but not this time by way of an EC-funded bailout for the beleaguered economy. Instead, overseas tourism is being targeted for an increase in visitor numbers and in incoming revenue.
27 October 2021
Belfast Makes Top 20 List Of Most Sustainable Destinations In The World
Belfast has made the Top 20 official list of sustainable destinations in the world, recognised as a leading city tourism destination committed to sustainable development and growth.
Belfast Makes Top 20 List Of Most Sustainable Destinations In The World
Belfast has made the Top 20 official list of sustainable destinations in the world, recognised as a leading city tourism destination committed to sustainable development and growth.
27 October 2022
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
18 August 2016
Tourism Ireland Welcomes Increase In Overseas Visitors
Almost 400,000 overseas visitors came to Northern Ireland during the first quarter of this year, according to Tourism Ireland. The figures, issued by NISRA, also revealed holiday visitors increased by 10%. CEO of Tourism Ireland, Niall Gibbons, said overseas tourism delivers around £454 million every year for the NI economy.
Tourism Ireland Welcomes Increase In Overseas Visitors
Almost 400,000 overseas visitors came to Northern Ireland during the first quarter of this year, according to Tourism Ireland. The figures, issued by NISRA, also revealed holiday visitors increased by 10%. CEO of Tourism Ireland, Niall Gibbons, said overseas tourism delivers around £454 million every year for the NI economy.
-
Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.
