26/02/2025
NI Footballer Emily Wilson Backs Road Safety Campaign
Northern Ireland international footballer and Glentoran Women player Emily Wilson has lent her support to the Department for Infrastructure's 'Share the Road to Zero' campaign, aimed at reducing road deaths.
Following in the footsteps of Liverpool star Conor Bradley, who backed the campaign last year, Wilson and the Northern Ireland senior women's team are now promoting road safety.
"I love my sport, and I'm always delighted to be called into the Northern Ireland senior squad, but signing up to the 'Share the Road to Zero' campaign is an equally important call-up and commitment," said Wilson. "I hope I will encourage road users to take more care because road traffic collisions can be totally devastating. And sadly the number of people who have lost their lives on our roads has risen, with more than nine out of 10 collisions due to human error. I would encourage road users to be careful and if you are travelling to sporting fixtures to support your team, please give yourself extra time to arrive safely."
The campaign comes as road deaths in Northern Ireland remain a serious concern, with 69 lives lost in 2024 and eight already this year.
"I am delighted that Emily has signed up to our Share the Road to Zero Campaign on behalf of the Northern Ireland Senior Women's team," said Minister Liz Kimmins. "Together we hope to encourage fans who travel to matches and games to take care and responsibility on the roads. The number of road deaths on our roads is of great concern and each loss leaves many families, friends and communities devastated. One of the best ways to ensure safety on our roads and fulfil our long-term goal of eliminating death and serious injury by 2050, is by changing road user behaviour. We all have a personal responsibility to behave in a way that keeps ourselves and others safe and this campaign reminds us of that. The sad reality is that if we do not change our own attitudes when we are using the roads, our death toll will continue to increase."
Individuals and organisations can pledge to 'Share the Road to Zero' online.
Following in the footsteps of Liverpool star Conor Bradley, who backed the campaign last year, Wilson and the Northern Ireland senior women's team are now promoting road safety.
"I love my sport, and I'm always delighted to be called into the Northern Ireland senior squad, but signing up to the 'Share the Road to Zero' campaign is an equally important call-up and commitment," said Wilson. "I hope I will encourage road users to take more care because road traffic collisions can be totally devastating. And sadly the number of people who have lost their lives on our roads has risen, with more than nine out of 10 collisions due to human error. I would encourage road users to be careful and if you are travelling to sporting fixtures to support your team, please give yourself extra time to arrive safely."
"I am delighted that Emily has signed up to our Share the Road to Zero Campaign on behalf of the Northern Ireland Senior Women's team," said Minister Liz Kimmins. "Together we hope to encourage fans who travel to matches and games to take care and responsibility on the roads. The number of road deaths on our roads is of great concern and each loss leaves many families, friends and communities devastated. One of the best ways to ensure safety on our roads and fulfil our long-term goal of eliminating death and serious injury by 2050, is by changing road user behaviour. We all have a personal responsibility to behave in a way that keeps ourselves and others safe and this campaign reminds us of that. The sad reality is that if we do not change our own attitudes when we are using the roads, our death toll will continue to increase."
Individuals and organisations can pledge to 'Share the Road to Zero' online.
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.
