The Claret Jug has officially begun its Epic Journey across Northern Ireland, marking the countdown to The 153rd Open at Royal Portrush. Its first stop brought the prestigious trophy to Belfast City Hall, where eager fans gathered to snap photos with one of the most recognisable prizes in sport. With anticipation building across the country, this tour is about more than just golf—it's a moment of celebration for a region proud to welcome the world's best players to its coastal fairways once again. The trophy's presence in the heart of Belfast set the tone for what promises to be an unforgettable summer.

The tour continued to Kerr Street Green in Portrush on 2 May, and will move on to Ebrington Square in Derry on 7 May. These carefully chosen locations are part of a broader campaign to involve local communities in the build-up to the championship. By bringing the Claret Jug to the public, organisers are creating moments that fans of all ages can share and remember. The journey will eventually lead south to Tullamore, County Offaly, on 21 May—home to 2019 Champion Golfer Shane Lowry—offering yet another opportunity for people to connect with the event on a personal level.

With major sporting events like the 153rd Open capturing global attention, many fans are looking to add a little extra thrill to their viewing experience. Placing bets has long been a way to feel more invested in the action, whether it's backing a favourite golfer or wagering on surprise upsets. In recent years, many bettors have turned to betting sites that are not on GamStop for this added layer of excitement. These platforms are well-liked for their flexibility, broad selection of markets, and fewer restrictions compared to traditional sites. For sports enthusiasts who enjoy variety and more control over their betting experience, these sites provide an appealing and user-friendly alternative.

Fans in Belfast this week enjoyed one of the first in-person moments to engage with The Open's lead-up, and the energy in the city was palpable. Golf lovers, tourists, and curious onlookers alike queued to see the Claret Jug and take part in the excitement. There's a unique atmosphere when a major international sporting trophy is accessible to the public. Rather than being tucked away behind glass or reserved for players, it becomes part of the community—a symbol not just of competition, but of shared anticipation and pride. Tourism NI has played a central role in the coordination of this campaign, helping to position Northern Ireland as a leading destination for major international events. Their vision for The Epic Journey aims to highlight not only the sport itself but the broader appeal of the region—from its natural beauty to its world-renowned hospitality. The initiative allows residents and visitors to be part of the tournament's narrative, reinforcing the idea that Northern Ireland is not only “Made for Golf” but also made for unforgettable experiences.

Adding a creative flair to the campaign, a giant sculpture featuring the hashtag #TheOpen has accompanied the trophy on its tour. Built entirely from 4,000 golf balls, this unique piece was first unveiled by Rory McIlroy in 2019 and has since become a fan favourite. It's more than just a photo opportunity—it's a symbol of the artistry and dedication behind hosting such a prestigious event. Wherever the sculpture goes, it sparks conversation, curiosity, and of course, thousands of selfies with proud golf enthusiasts across the country.

As Royal Portrush prepares to welcome thousands of spectators, local businesses are also gearing up for a busy season. Hotels along the Causeway Coast are already reporting high occupancy levels, while restaurants, pubs, and shops are preparing for the influx of visitors. The 2019 Open proved that Northern Ireland could host with flair, and this year's event is set to build on that momentum. Infrastructure updates, expanded transport services, and coordinated public events are all aimed at delivering a seamless experience to both domestic and international fans.

There's a strong sense of legacy tied to the return of The Open to Royal Portrush. The 2019 tournament remains a high point in recent sporting history for the region, not least because of Shane Lowry's unforgettable win. That legacy continues to inspire a new generation of golfers, volunteers, and event organisers, all of whom are determined to make 2025 even more memorable. The Claret Jug, in its own way, carries those stories and hopes with it as it makes its way through the towns and cities of Northern Ireland.

In every stop it makes, the Claret Jug brings people together—golfers and non-golfers alike—to share in the magic of one of the sport's greatest traditions. From Belfast to Portrush, Derry to Tullamore, each moment it spends in the public eye builds momentum for The 153rd Open. As July approaches, the message is clear: this tournament is not just about what happens on the course—it's about community, celebration, and showcasing the best that Northern Ireland has to offer.