03/08/2005

Ballymena firm develop doorway to success

A Ballymena firm is to create 25 jobs after it developed a composite door product that is set to generate up to £3 million in sales over next couple of years.

New World Development’s new product, called Apeer, has many advantages over a uPVC panel door as it uniquely combines the strength, look and feel of a wooden door yet its modern materials perform to the highest industry standards.

Managing Director Austin McGillian said: “Composite doors have been identified as a growth area of the overall door market so we decided to research and develop a composite door with features not currently offered by competitors.

“With Invest NI’s support we were able to develop a highly technical product that has given us a very strong advantage in the marketplace. We anticipate that Apeer will generate up to £3 million in sales over next couple of years.”

New World Developments benefited with support from Invest NI’s Compete programme, which helps companies develop innovative market-led products and manufacturing processes.

To build the capability required to fully exploit the potential of the new product, Invest NI has also given the company support to employ a factory manager, two regional sales and marketing managers and an IT manager.

The Invest NI Compete Programme is part funded by the EU Building Sustainable Prosperity fund.

(MB/SP)

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