06/11/2002

Belfast to Heathrow route helps bmi passenger numbers

The Belfast to Heathrow route has helped airline bmi attract more passengers than ever before.

Airlines bmi and bmibaby saw passenger numbers rise by 32% in October, compared to the same month last year. Its Belfast to Heathrow route, meanwhile, saw passenger numbers increase by 66%.

Commenting on the figures, bmi Chief Executive Officer Austin Reid, said: “October’s year-on-year figures demonstrate that our positive response to a rapidly changing market continues to pay dividends. The introduction of a one way fare strategy offers travellers the flexibility and cost effectiveness they have come to expect in an era of low cost air travel, whilst continuing to provide a full service operation which is clearly still in great demand by the travelling public.

“Our autumn seat sale featured prices which, a few years ago, would have been unheard of in this sector of the business. The results were better than expected, with the public responding overwhelmingly to the offer. The increasing use of the website for bookings shows great potential for the future and is an area we shall continue to develop and promote."

“We remain confident in these challenging times, and continued growth shows that we are and will continue to be a major competitive force in the UK aviation industry," he added.

Other domestic services experiencing strong passenger growth included Heathrow to Manchester which showed a 52% increase, and Edinburgh which saw a 37% rise.

Services from London Heathrow to mainland European destinations also experienced growth, with Milan Linate up 59%, and Paris up 39%.

(MB)

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