15/10/2002
NI company rocks its way to success
Elton John fans in Dubai will be able to interact in a unique English and Arabic SMS (Short Message Service) competition this month, thanks to a Northern Ireland company.
Sugarcube, an Invest NI supported company in Carrickfergus, will remotely manage the promotion from Northern Ireland when the rock star performs in the Emirates on October 31.
Concert goers will be able to win back stage passes and Nokia picture messaging phones whilst watching the show.
Sugarcube, which is represented on the Invest NI stand at the GITEX (Gulf Information Technology Exhibition) in Dubai from October 14-17, will provide both the SMS technology and concert video screen graphics on behalf of Nokia, the Finnish manufacturer of telecommunications equipment.
During the concert interval fans will be able to use their mobile phone handsets to respond to a question which will be flashed on the huge stage video screens. Duel language capability will be available for the first time in the Middle East, with Sugarcube responding to both English and Arabic messages within five seconds.
The Carrickfergus company, set up by Errol Maxwell in 1999, currently employs seven people full time. The Middle East market was recently opened up as the result of winning a sizeable contract to provide duel language text messaging technology for Nokia to run the ‘Nokia Race’ in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Bahrain, Jordan and Oman.
Sugarcube has participated in the Business Start Programme, which is administered by Carrickfergus Enterprise Agency for Invest NI, and also the Marketing Awareness Programme.
(MB)
Sugarcube, an Invest NI supported company in Carrickfergus, will remotely manage the promotion from Northern Ireland when the rock star performs in the Emirates on October 31.
Concert goers will be able to win back stage passes and Nokia picture messaging phones whilst watching the show.
Sugarcube, which is represented on the Invest NI stand at the GITEX (Gulf Information Technology Exhibition) in Dubai from October 14-17, will provide both the SMS technology and concert video screen graphics on behalf of Nokia, the Finnish manufacturer of telecommunications equipment.
During the concert interval fans will be able to use their mobile phone handsets to respond to a question which will be flashed on the huge stage video screens. Duel language capability will be available for the first time in the Middle East, with Sugarcube responding to both English and Arabic messages within five seconds.
The Carrickfergus company, set up by Errol Maxwell in 1999, currently employs seven people full time. The Middle East market was recently opened up as the result of winning a sizeable contract to provide duel language text messaging technology for Nokia to run the ‘Nokia Race’ in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Bahrain, Jordan and Oman.
Sugarcube has participated in the Business Start Programme, which is administered by Carrickfergus Enterprise Agency for Invest NI, and also the Marketing Awareness Programme.
(MB)
Related Northern Ireland News Stories
Click here for the latest headlines.
30 June 2006
Foyle Bridge safety system to be installed
A new warning system is to be put into place on the Foyle Bridge in Londonderry during high winds. Regional Development Minister David Cairns said: “Roads Service is about to start installing a series of variable message signs strategically placed across the City.
Foyle Bridge safety system to be installed
A new warning system is to be put into place on the Foyle Bridge in Londonderry during high winds. Regional Development Minister David Cairns said: “Roads Service is about to start installing a series of variable message signs strategically placed across the City.
24 October 2005
Safety improvements on Foyle Bridge announced
Additional safety measures are to be put in place on the Foyle Bridge in Londonderry, the Roads Service announced today. The move will see "two high specification variable message signs" on the approaches to the bridge at a cost of £300,000.
Safety improvements on Foyle Bridge announced
Additional safety measures are to be put in place on the Foyle Bridge in Londonderry, the Roads Service announced today. The move will see "two high specification variable message signs" on the approaches to the bridge at a cost of £300,000.
19 September 2003
Invest NI take Broadband message on the road
Broadband is offering businesses a more efficient way to harness the power of the internet, a spokesperson for Government agency Invest NI has said. In spreading this message Invest NI is going on the road to small and medium sized enterprises across Northern Ireland.
Invest NI take Broadband message on the road
Broadband is offering businesses a more efficient way to harness the power of the internet, a spokesperson for Government agency Invest NI has said. In spreading this message Invest NI is going on the road to small and medium sized enterprises across Northern Ireland.
13 October 2009
Obama Sends NI Message Of Support
US President Barack Obama's remains committed to supporting Northern Ireland's fledgling power-sharing structures. This week, the US Secretary of State Hillary Clinton met leading politicians, business figures and academics, emphasising that the Province's transformation to relative peace was an inspiration to the world.
Obama Sends NI Message Of Support
US President Barack Obama's remains committed to supporting Northern Ireland's fledgling power-sharing structures. This week, the US Secretary of State Hillary Clinton met leading politicians, business figures and academics, emphasising that the Province's transformation to relative peace was an inspiration to the world.
20 August 2008
Ritchie's 'Positive Message' For NI Building Trade
There has been a much-needed message of support today for the beleaguered construction industry. NI Housing Minister Margaret Ritchie has expressed optimism for the long-term sustainable future of the industry. Stressing that strengthening the sector is one of her Department's priorities, she told the 4ni.co.
Ritchie's 'Positive Message' For NI Building Trade
There has been a much-needed message of support today for the beleaguered construction industry. NI Housing Minister Margaret Ritchie has expressed optimism for the long-term sustainable future of the industry. Stressing that strengthening the sector is one of her Department's priorities, she told the 4ni.co.
-
Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.
