A Co Antrim-based fastfood firm is to take to the digital world.

Ballymoney's Takeaway2go is being assisted by Invest Northern Ireland to market technology that will make it easier to order takeaway meals using the internet.

Takeaway2go is a new internet business developed by experienced fast food businessman Richard Millar.

He has created a website for fast food outlets in Northern Ireland and the Republic of Ireland that gives them easier access to electronic ordering.

Des Gartland, Manager of Invest NI's North West Regional Office in Londonderry, announced support for the new company's marketing campaign in Northern Ireland and the Republic of Ireland: "This is an interesting initiative by a local entrepreneur that will enable smaller fast food operations to embrace electronic ordering and thereby increase sales.

"The fast food business is significant in both markets. In Northern Ireland, for instance, there are more than 1,000 fast food outlets ranging from small pizza businesses and Indian and Chinese takeaways, to more traditional fish and chip shops.

"Few of these have the financial and other resources needed to develop and maintain their own websites. Takeaway2go has carried out initial market research and found considerable support for the initiative that will bring the internet within their research.

"The new service will also help them to keep their menus up-to-date. Our support is geared to assist the company to market its service to the takeaways and also to make it easier for their customers to order on-line from a central source," he added.

(BMcC)