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26/04/2002
Changing perceptions of NI will boost tourism
It is critical for the future of tourism that Northern Ireland is perceived for all that is good and not for its recent history.
This was according to Sir Reg Empey, Minister for Enterprise, Trade and Investment, at the official opening of the expanded and refurbished White Horse Hotel Conference and Leisure Centre on the outskirts of Londonderry.
The Minister said: “World tourism is a growth industry, so clearly the potential is there. Much has been achieved in Northern Ireland, but there is still much to do. We have an excellent product and a developing infrastructure, but we still need to develop a tourism product that is underpinned by quality and able to compete on the world stage.
“If we are to be successful in an increasingly competitive world it is essential that we are smarter than our competitors in how we market and sell Northern Ireland. This is a major task, which is being tackled by the Northern Ireland Tourist Board and Tourism Ireland Limited.
“There is no point, however, selling a product if in the end it does not match or even exceed customer expectations, a major challenge particularly in the fast moving and dynamic world of the 21 Century.”
Congratulating the owners, the Minister said that it was particularly rewarding to visit a hotel that has been operating since 1967 and managed to keep growing despite all of the problems the industry had to face during 'the troubles'.
(MB)
This was according to Sir Reg Empey, Minister for Enterprise, Trade and Investment, at the official opening of the expanded and refurbished White Horse Hotel Conference and Leisure Centre on the outskirts of Londonderry.
The Minister said: “World tourism is a growth industry, so clearly the potential is there. Much has been achieved in Northern Ireland, but there is still much to do. We have an excellent product and a developing infrastructure, but we still need to develop a tourism product that is underpinned by quality and able to compete on the world stage.
“If we are to be successful in an increasingly competitive world it is essential that we are smarter than our competitors in how we market and sell Northern Ireland. This is a major task, which is being tackled by the Northern Ireland Tourist Board and Tourism Ireland Limited.
“There is no point, however, selling a product if in the end it does not match or even exceed customer expectations, a major challenge particularly in the fast moving and dynamic world of the 21 Century.”
Congratulating the owners, the Minister said that it was particularly rewarding to visit a hotel that has been operating since 1967 and managed to keep growing despite all of the problems the industry had to face during 'the troubles'.
(MB)
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11 December 2002
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
08 October 2019
Belfast Secures International Conference
Some 120 international buyers will meet in Belfast next Spring for a prestigious conference that's set to boost the local tourism economy. HelmsBriscoe will hold its European, Middle Eastern and African (EMEA) Regional Meeting in the city next March, a conference that last year secured a total of 1.27 billion dollars in meetings revenue worldwide.
Belfast Secures International Conference
Some 120 international buyers will meet in Belfast next Spring for a prestigious conference that's set to boost the local tourism economy. HelmsBriscoe will hold its European, Middle Eastern and African (EMEA) Regional Meeting in the city next March, a conference that last year secured a total of 1.27 billion dollars in meetings revenue worldwide.
30 April 2019
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02 October 2018
Belfast Named 'Best Events Destination' At Conference Awards
Belfast has been named the Best Events Destination, with ICC Belfast – formerly Belfast Waterfront – named Best Venue at the Conference and Incentive Travel magazine (C&IT) Awards in London on Friday 21 September 2018.
Belfast Named 'Best Events Destination' At Conference Awards
Belfast has been named the Best Events Destination, with ICC Belfast – formerly Belfast Waterfront – named Best Venue at the Conference and Incentive Travel magazine (C&IT) Awards in London on Friday 21 September 2018.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
