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10/02/2010
UK TV Allowed Product Placements
There were conflicting views this month over the contentious issue of paid product placement on UK TV.
The Department for Culture Media and Sport (DCMS) decision to allow the practice has been supported by the trade body, Pact.
Chief Executive, John McVay said the decision "provides a significant opportunity to raise new sources of revenue to be put into UK programming".
On behalf of the Pact - which represents the commercial interests of independent feature film, television, children's, animation and interactive media companies - he continued: "Allowing product placement will put British producers on a more level playing field with their counterparts in the US, Europe and the Internet, and help to plug the funding gap that UK original programming is facing.
"We can finally move forward with product placement and look forward to working with Ofcom, to ensure appropriate guidelines and regulations are put in place as quickly as possible."
In contrast, the Minister for Heritage in Wales, Alun Ffred Jones, had told a consultation that the Welsh Assembly Government believes in maintaining the current rules.
"A relaxation of existing rules on product placement could have a negative impact on public health policies.
"Our response focused in particular on the damaging impacts that would be associated with greater prominence for alcohol, tobacco and certain food and drink products," he said.
Doctors had also called for a complete ban on the advertising and marketing of unhealthy foodstuffs.
The British Medical Association (BMA) said it should exclude the placement of such products: "By its nature product placement allows marketing to be integrated into programmes, blurring the distinction between advertising and editorial, and is not always recognisable," the BMA said in its response to the initial consultation on product placement.
But, in the event, the statement said that alcohol, tobacco, and food and drinks, which are high in fat, salt or sugar are among the products that will not be allowed.
Culture, Media and Sport Secretary Ben Bradshaw said: ''We have decided to legislate to allow UK television companies to include product placement in programmes which they make or commission to appear in their schedules.
''Adherence to our current position in which UK TV programme-making cannot benefit at all from the income potentially to be generated by product placement would lead to continuing damage to its finances.
''Not to do so would jeopardise the competitiveness of UK programme-makers….which we cannot afford to do.''
Other products which will not feature are prescription medicines, gambling, smoking accessories, over-the-counter medicines and infant and follow-on formula.
The statement also said that product placement will also be banned from TV news, current affairs, consumer and religious programming.
(BMcC/GK)
The Department for Culture Media and Sport (DCMS) decision to allow the practice has been supported by the trade body, Pact.
Chief Executive, John McVay said the decision "provides a significant opportunity to raise new sources of revenue to be put into UK programming".
On behalf of the Pact - which represents the commercial interests of independent feature film, television, children's, animation and interactive media companies - he continued: "Allowing product placement will put British producers on a more level playing field with their counterparts in the US, Europe and the Internet, and help to plug the funding gap that UK original programming is facing.
"We can finally move forward with product placement and look forward to working with Ofcom, to ensure appropriate guidelines and regulations are put in place as quickly as possible."
In contrast, the Minister for Heritage in Wales, Alun Ffred Jones, had told a consultation that the Welsh Assembly Government believes in maintaining the current rules.
"A relaxation of existing rules on product placement could have a negative impact on public health policies.
"Our response focused in particular on the damaging impacts that would be associated with greater prominence for alcohol, tobacco and certain food and drink products," he said.
Doctors had also called for a complete ban on the advertising and marketing of unhealthy foodstuffs.
The British Medical Association (BMA) said it should exclude the placement of such products: "By its nature product placement allows marketing to be integrated into programmes, blurring the distinction between advertising and editorial, and is not always recognisable," the BMA said in its response to the initial consultation on product placement.
But, in the event, the statement said that alcohol, tobacco, and food and drinks, which are high in fat, salt or sugar are among the products that will not be allowed.
Culture, Media and Sport Secretary Ben Bradshaw said: ''We have decided to legislate to allow UK television companies to include product placement in programmes which they make or commission to appear in their schedules.
''Adherence to our current position in which UK TV programme-making cannot benefit at all from the income potentially to be generated by product placement would lead to continuing damage to its finances.
''Not to do so would jeopardise the competitiveness of UK programme-makers….which we cannot afford to do.''
Other products which will not feature are prescription medicines, gambling, smoking accessories, over-the-counter medicines and infant and follow-on formula.
The statement also said that product placement will also be banned from TV news, current affairs, consumer and religious programming.
(BMcC/GK)
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17 February 2011
Product Placement Gets Own Logo
The broadcast regulator, Ofcom has this week launched the logo that TV channels must use to signal to viewers when a UK-produced programme contains product placement. They said that the logo - a simple large 'P' - must appear for three seconds at the start and end of programmes, and after any advertising breaks.
Product Placement Gets Own Logo
The broadcast regulator, Ofcom has this week launched the logo that TV channels must use to signal to viewers when a UK-produced programme contains product placement. They said that the logo - a simple large 'P' - must appear for three seconds at the start and end of programmes, and after any advertising breaks.
21 December 2010
TV Product Placement Rules Published
Product placement will be allowed on UK TV programmes for the first time, the broadcast regulator Ofcom has confirmed. From 28 February 2011, paid-for references for products and services will be permitted and to allow this, Ofcom has published the rules governing product placement, including what can and can't be shown.
TV Product Placement Rules Published
Product placement will be allowed on UK TV programmes for the first time, the broadcast regulator Ofcom has confirmed. From 28 February 2011, paid-for references for products and services will be permitted and to allow this, Ofcom has published the rules governing product placement, including what can and can't be shown.
01 March 2011
Product Placement Premières
A popular morning time TV show has become the first to feature product placement under new advertising guidelines, This Morning promoted the Nescafe coffee machine after the company paid a cool £100,000 fee.
Product Placement Premières
A popular morning time TV show has become the first to feature product placement under new advertising guidelines, This Morning promoted the Nescafe coffee machine after the company paid a cool £100,000 fee.
29 June 2010
Ofcom Publishes Product Placement Plans
The broadcast regulator has published proposed new rules to allow product placement on TV. Ofcom also proposing to liberalise the rules on paid-for references to brands and products in radio programmes. These followed the Government's decision earlier this year to allow product placement on TV in the UK, as a result of changes to EU legislation.
Ofcom Publishes Product Placement Plans
The broadcast regulator has published proposed new rules to allow product placement on TV. Ofcom also proposing to liberalise the rules on paid-for references to brands and products in radio programmes. These followed the Government's decision earlier this year to allow product placement on TV in the UK, as a result of changes to EU legislation.
18 July 2012
Katy Perry And Justin Bieber Spot Cream Ad Banned
The advertising watchdog has banned a TV campaign featuring stars including Katy Perry and Justin Bieber promoting a spot cream. The celebrities appear in a television campaign and on the website of pimple cream Proactiv, along with other US celebrities, providing testimonials for the product.
Katy Perry And Justin Bieber Spot Cream Ad Banned
The advertising watchdog has banned a TV campaign featuring stars including Katy Perry and Justin Bieber promoting a spot cream. The celebrities appear in a television campaign and on the website of pimple cream Proactiv, along with other US celebrities, providing testimonials for the product.
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