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08/07/2011
Staycations Help Economy
Scotland's tourism businesses have a golden opportunity to exploit the growing market for staycations, Fergus Ewing said today.
The Tourism Minister was commenting on a new report that showed Scotland is continuing to feel the positive effects of those holidaying at home, with Scots making 6.4 million overnight visits and spending £1 billion in Scotland last year.
The 2010 United Kingdom Tourism Survey shows a nine per cent increase in the number of overnight visits to Scotland by Scots and a 13 per cent increase in spending compared to 2009 figures.
While more Scots are choosing to stay and spend more at home, the 2010 International Passenger Survey shows an eight per cent fall in overseas visitors. Despite this fall, overseas visitors spent £1.4 billion in Scotland last year - five per cent more compared to 2009, and more than the total UK increase of one per cent.
Results for key markets such as Germany and Sweden, however, show a positive increase in visitor numbers of seven per cent and 16 per cent respectively. There has also been an increase in the number of visitors from Australia.
Speaking on a visit to Kirkwall's Visitor Information Centre Mr Ewing said: "The trend of staycations contributed £1 billion to Scotland's economy last year, providing a significant boost to our tourism industry during the global economic downturn.
"Scotland is recognised internationally as a first class tourism destination which offers all visitors a warm welcome and a truly unique experience. It is great to see that more Scots are choosing to enjoy our world class attractions and are holidaying close to home during these challenging economic times. With targeted marketing tourism businesses can do more to take advantage of growing staycation opportunities.”
(BMcN/GK)
The Tourism Minister was commenting on a new report that showed Scotland is continuing to feel the positive effects of those holidaying at home, with Scots making 6.4 million overnight visits and spending £1 billion in Scotland last year.
The 2010 United Kingdom Tourism Survey shows a nine per cent increase in the number of overnight visits to Scotland by Scots and a 13 per cent increase in spending compared to 2009 figures.
While more Scots are choosing to stay and spend more at home, the 2010 International Passenger Survey shows an eight per cent fall in overseas visitors. Despite this fall, overseas visitors spent £1.4 billion in Scotland last year - five per cent more compared to 2009, and more than the total UK increase of one per cent.
Results for key markets such as Germany and Sweden, however, show a positive increase in visitor numbers of seven per cent and 16 per cent respectively. There has also been an increase in the number of visitors from Australia.
Speaking on a visit to Kirkwall's Visitor Information Centre Mr Ewing said: "The trend of staycations contributed £1 billion to Scotland's economy last year, providing a significant boost to our tourism industry during the global economic downturn.
"Scotland is recognised internationally as a first class tourism destination which offers all visitors a warm welcome and a truly unique experience. It is great to see that more Scots are choosing to enjoy our world class attractions and are holidaying close to home during these challenging economic times. With targeted marketing tourism businesses can do more to take advantage of growing staycation opportunities.”
(BMcN/GK)
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