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06/12/2011
Designated Drivers Get 'Soft Boost'
Designated car drivers will be rewarded with free soft drinks in more than 8,000 pubs and student union bars across the country as part of the THINK! Christmas drink drive campaign, launched today by Road Safety Minister Mike Penning.
This year's campaign will include radio advertising, posters in pub washrooms, online search activity and targeted Facebook advertising to remind drivers of the personal consequences of a drink drive conviction. THINK! has also teamed up with Coca-Cola's Designated Driver campaign to offer drivers across the country free soft drinks at venues this Christmas as part of the Driver Friendly campaign.
Drivers will be able to find participating venues using the Coca-Cola 'Pub Finder' tool, either online or via their smart phones.
THINK! campaign activity will be aimed at young men aged 17 - 29, who are consistently over-represented in drink drive casualty figures.
Mike Penning said: "The number of drink drive deaths has fallen by more than 75% since 1979, but drink driving is still devastating lives with around 250 people killed in collisions where a driver was over the limit last year.
"Our THINK! campaign makes it clear that drivers who get behind the wheel over the limit risk losing their licence as well as facing a fine and even a prison sentence.
"We are also teaming up with Coca-Cola and pub chains across the country to reward designated drivers as part of our Driver Friendly initiative, as well as reminding people of the consequences of getting a drink drive conviction.
"No one wants to spend their Christmas in a police cell. My message is clear: don't drink and drive."
Jon Woods, General Manager, Coca-Cola Great Britain and Ireland said: "The holiday period is coming around quickly and everyone is beginning to make their plans. With the majority of adults preparing to visit a pub or bar over the festive period we are proud to be partnering the Government's THINK! initiative to reward responsible drivers. Designated drivers provide a fantastic service by helping their friends and family get home safely at the end of a night out. That's why we think it is so important to recognise and reward them. To do this we will be offering a free Coke or Diet Coke to drivers, ensuring they have a good night too and to encourage others to do the right thing."
(BMcC)
This year's campaign will include radio advertising, posters in pub washrooms, online search activity and targeted Facebook advertising to remind drivers of the personal consequences of a drink drive conviction. THINK! has also teamed up with Coca-Cola's Designated Driver campaign to offer drivers across the country free soft drinks at venues this Christmas as part of the Driver Friendly campaign.
Drivers will be able to find participating venues using the Coca-Cola 'Pub Finder' tool, either online or via their smart phones.
THINK! campaign activity will be aimed at young men aged 17 - 29, who are consistently over-represented in drink drive casualty figures.
Mike Penning said: "The number of drink drive deaths has fallen by more than 75% since 1979, but drink driving is still devastating lives with around 250 people killed in collisions where a driver was over the limit last year.
"Our THINK! campaign makes it clear that drivers who get behind the wheel over the limit risk losing their licence as well as facing a fine and even a prison sentence.
"We are also teaming up with Coca-Cola and pub chains across the country to reward designated drivers as part of our Driver Friendly initiative, as well as reminding people of the consequences of getting a drink drive conviction.
"No one wants to spend their Christmas in a police cell. My message is clear: don't drink and drive."
Jon Woods, General Manager, Coca-Cola Great Britain and Ireland said: "The holiday period is coming around quickly and everyone is beginning to make their plans. With the majority of adults preparing to visit a pub or bar over the festive period we are proud to be partnering the Government's THINK! initiative to reward responsible drivers. Designated drivers provide a fantastic service by helping their friends and family get home safely at the end of a night out. That's why we think it is so important to recognise and reward them. To do this we will be offering a free Coke or Diet Coke to drivers, ensuring they have a good night too and to encourage others to do the right thing."
(BMcC)
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01 December 2010
Designated Drivers 'Go Pop'
Designated drivers will be rewarded with soft drinks popping open in thousands of pubs across the UK and the Irish Republic as part of the THINK! Christmas drink drive campaign, launched today by Road Safety Minister Mike Penning.
Designated Drivers 'Go Pop'
Designated drivers will be rewarded with soft drinks popping open in thousands of pubs across the UK and the Irish Republic as part of the THINK! Christmas drink drive campaign, launched today by Road Safety Minister Mike Penning.
30 January 2009
Chilling Campaign Warns Drivers To Kill Their Speed Or 'Live With It'
A harrowing new £3.2m THINK! campaign to highlight the life-wrecking consequences of speeding for drivers as well as victims was launched today by Road Safety Minister Jim Fitzpatrick. The campaign's stark message is that if you kill someone while speeding you will be tormented by it forever.
Chilling Campaign Warns Drivers To Kill Their Speed Or 'Live With It'
A harrowing new £3.2m THINK! campaign to highlight the life-wrecking consequences of speeding for drivers as well as victims was launched today by Road Safety Minister Jim Fitzpatrick. The campaign's stark message is that if you kill someone while speeding you will be tormented by it forever.
06 December 2004
Christmas road safety drink drive campaign unveiled
The new Christmas road safety drink drive campaign was launched today by Transport Secretary Alistair Darling. The campaign warns drivers that it takes less than you might think for your driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.
Christmas road safety drink drive campaign unveiled
The new Christmas road safety drink drive campaign was launched today by Transport Secretary Alistair Darling. The campaign warns drivers that it takes less than you might think for your driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.
19 January 2010
Govt Steps Up Anti-Binge Drinking Campaign
The UK Government has announced its latest steps to curb binge-drinking. Plans unveiled by authorities could see an end to generous drinks promotions and a tightening of identity checks. Pubs and clubs in England and Wales could face bans on "all-you-can-drink" offers and speed-drinking competitions.
Govt Steps Up Anti-Binge Drinking Campaign
The UK Government has announced its latest steps to curb binge-drinking. Plans unveiled by authorities could see an end to generous drinks promotions and a tightening of identity checks. Pubs and clubs in England and Wales could face bans on "all-you-can-drink" offers and speed-drinking competitions.
01 December 2011
'Virtual Court' To Help Sentence Drink Drivers
Drink Drivers caught in the act over Christmas could loose their licences within 90 minutes of being charged with the help of a "virtual court". The idea of a "virtual court" is that video links between stations and courts will be used to help hand out swifter punishment to motorists found under the influence.
'Virtual Court' To Help Sentence Drink Drivers
Drink Drivers caught in the act over Christmas could loose their licences within 90 minutes of being charged with the help of a "virtual court". The idea of a "virtual court" is that video links between stations and courts will be used to help hand out swifter punishment to motorists found under the influence.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
