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08/08/2012
ASA Warns Website Over MMR Claims
A parenting medical advice website has been ordered to remove information about the MMR jab, after publishing claims that it could be linked to autism.
Babyjabs.co.uk had said the three-in-one jab may be causing "up to 10%" of autism in children in the UK.
But the Advertising Standards Authority ruled the claim was misleading and must not appear again, after getting a complaint.
The website was also told not to repeat other claims it made about MMR.
Defending the claims, Babyjabs referred to a study from 2002 that concluded it could not be ruled out that there were some children who had an increased risk of autism if they were vaccinated.
In the judgement, the ASA noted that the website made clear that the original allegations of a link between the MMR vaccine and autism by Andrew Wakefield was "strongly rejected" by government and the medical establishment.
But it said consumers were likely to infer from the website's claims that the vaccine might have played a role in the "increase" of the number of children with autism.
(H)
Babyjabs.co.uk had said the three-in-one jab may be causing "up to 10%" of autism in children in the UK.
But the Advertising Standards Authority ruled the claim was misleading and must not appear again, after getting a complaint.
The website was also told not to repeat other claims it made about MMR.
Defending the claims, Babyjabs referred to a study from 2002 that concluded it could not be ruled out that there were some children who had an increased risk of autism if they were vaccinated.
In the judgement, the ASA noted that the website made clear that the original allegations of a link between the MMR vaccine and autism by Andrew Wakefield was "strongly rejected" by government and the medical establishment.
But it said consumers were likely to infer from the website's claims that the vaccine might have played a role in the "increase" of the number of children with autism.
(H)
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