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07/09/2012
Governments Marketing Budget Increased
To help sell changes to the NHS and other policies, the governments looks set to increase the amount it spends on advertising and PR.
According to Cabinet Office figures next year's marketing budget is £285m.
That is an increase of £117m on the £168m spent by the now axed Central Office of Information in its final year.
The Cabinet Office says it is not fair to compare the figures as the overall budget is still far below that of the previous Labour government.
A spokeswoman said not all government marketing money was spent through the COI so it was misleading to compare the organisation's budget for 2010-11 with the projected spend for next year, which will include all marketing activity.
In addition, there was no "meaningful" figure for 2011-12, when the COI, which bought advertising space and commissioned public information films on behalf of government departments, was being wound up.
(H)
According to Cabinet Office figures next year's marketing budget is £285m.
That is an increase of £117m on the £168m spent by the now axed Central Office of Information in its final year.
The Cabinet Office says it is not fair to compare the figures as the overall budget is still far below that of the previous Labour government.
A spokeswoman said not all government marketing money was spent through the COI so it was misleading to compare the organisation's budget for 2010-11 with the projected spend for next year, which will include all marketing activity.
In addition, there was no "meaningful" figure for 2011-12, when the COI, which bought advertising space and commissioned public information films on behalf of government departments, was being wound up.
(H)
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