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28/05/2003
National Lottery ticket sales fall continues
Figures released today from National Lottery operator Camelot have revealed that there has been a massive fall in the sales of the main Lotto game.
Ticket sales plunged 12% for the draw, but Camelot has pledged to return the lottery to growth with "innovative new draws".
Camelot, playing down the slump, said: “Sales for the last quarter of 2002/3 give the clearest indication yet of the benefits of diversification, with non-Lotto games representing an ever growing proportion of total sales.”
The Uk lottery operator unveiled a strategy that includes the launch of a daily game later in 2003, followed by a pan-European lottery game early in 2004 and the launch of lottery-style games on the internet, interactive television, and mobile phones.
Camelot will also launch the first ever ‘Good Cause’ themed lottery games to raise £750 million as part of a £1.5 billion funding package for the British Olympic bid.
The National Lottery operator has already outlined its concepts for Olympic-themed lottery games, including a 'pocket change' game, an Olympic Mega Draw (similar to the Spanish El Gordo - 'The Big One') a weekly draw-based game and Olympic-themed scratchcards. Subject to legislative changes and regulatory approval, Camelot would be ready to launch the first Olympic-themed lottery games as early as next year.
Launched in 1994, sales of the main ticket draw for the Lottery pulled in £48 million a week. This figure climbed to peak at £100 million a week in 1997 to 1998, but has since dropped to £88 million a week.
(SP)
Ticket sales plunged 12% for the draw, but Camelot has pledged to return the lottery to growth with "innovative new draws".
Camelot, playing down the slump, said: “Sales for the last quarter of 2002/3 give the clearest indication yet of the benefits of diversification, with non-Lotto games representing an ever growing proportion of total sales.”
The Uk lottery operator unveiled a strategy that includes the launch of a daily game later in 2003, followed by a pan-European lottery game early in 2004 and the launch of lottery-style games on the internet, interactive television, and mobile phones.
Camelot will also launch the first ever ‘Good Cause’ themed lottery games to raise £750 million as part of a £1.5 billion funding package for the British Olympic bid.
The National Lottery operator has already outlined its concepts for Olympic-themed lottery games, including a 'pocket change' game, an Olympic Mega Draw (similar to the Spanish El Gordo - 'The Big One') a weekly draw-based game and Olympic-themed scratchcards. Subject to legislative changes and regulatory approval, Camelot would be ready to launch the first Olympic-themed lottery games as early as next year.
Launched in 1994, sales of the main ticket draw for the Lottery pulled in £48 million a week. This figure climbed to peak at £100 million a week in 1997 to 1998, but has since dropped to £88 million a week.
(SP)
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National Lottery operator Camelot has announced a rise in lottery ticket sales. Ticket sales for the National Lottery rose by more than £150 million to £4,776.1 million, over three times the £40 million increase of the previous year. The new figures mean that a total of £1.
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National Lottery operator Camelot has announced a rise in lottery ticket sales. Ticket sales for the National Lottery rose by more than £150 million to £4,776.1 million, over three times the £40 million increase of the previous year. The new figures mean that a total of £1.
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