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02/07/2003
Foods company to help fight obesity
In response to rising obesity rates around the world, Kraft Foods Inc. said today it will initiate a new series of steps to further strengthen the alignment of its products and marketing practices with societal needs.
“The rise in obesity is a complex public health challenge of global proportions,” said Betsy D. Holden, Co-CEO of Kraft Foods. “Just as obesity has many causes, it can be solved only if all sectors of society do their part to help. Kraft is committed to product choices and marketing practices that will help encourage healthy lifestyles and make it easier to eat and live better.”
The commitments Kraft is making, which are global in scope and supplement a variety of actions the company is already taking, will focus in four key areas: product nutrition, marketing practices, consumer information and public advocacy and dialogue. Some are fully developed and nearing implementation, while other steps will require further development, including continued input from experts and interest groups outside the company.
To aid in this process, Kraft is forming a global council of advisors to help it structure its ongoing response to obesity and develop policies, standards, measures and timetables for implementation.
“What people eat is ultimately a matter of personal choice, but we can help make it an educated choice,” said Roger K. Deromedi, Co-CEO of Kraft Foods. “And helping them get more active is every bit as important as helping them eat better. By providing people with products and information they can use to improve their eating and activity behaviors, we can do our part to help arrest the rise in obesity.”
Kraft is currently in the process of forming its expert advisory council, which will bring together leading voices from key disciplines important to the company's response to changing patterns in diet, activity and weight. These will include experts in obesity, nutrition, physical activity, public health, human behavior, nutrient fortification and lifestyle education and intervention programs. Kraft expects to complete the formation of the council shortly.
Among the first priorities of the council will be an overall assessment of Kraft's current and planned responses to the growth of obesity. In addition, the council will be asked to help develop detailed standards and measures for implementing several of the specific commitments the company has made.
“The rise in obesity is a complex public health challenge of global proportions,” said Betsy D. Holden, Co-CEO of Kraft Foods. “Just as obesity has many causes, it can be solved only if all sectors of society do their part to help. Kraft is committed to product choices and marketing practices that will help encourage healthy lifestyles and make it easier to eat and live better.”
The commitments Kraft is making, which are global in scope and supplement a variety of actions the company is already taking, will focus in four key areas: product nutrition, marketing practices, consumer information and public advocacy and dialogue. Some are fully developed and nearing implementation, while other steps will require further development, including continued input from experts and interest groups outside the company.
To aid in this process, Kraft is forming a global council of advisors to help it structure its ongoing response to obesity and develop policies, standards, measures and timetables for implementation.
“What people eat is ultimately a matter of personal choice, but we can help make it an educated choice,” said Roger K. Deromedi, Co-CEO of Kraft Foods. “And helping them get more active is every bit as important as helping them eat better. By providing people with products and information they can use to improve their eating and activity behaviors, we can do our part to help arrest the rise in obesity.”
Kraft is currently in the process of forming its expert advisory council, which will bring together leading voices from key disciplines important to the company's response to changing patterns in diet, activity and weight. These will include experts in obesity, nutrition, physical activity, public health, human behavior, nutrient fortification and lifestyle education and intervention programs. Kraft expects to complete the formation of the council shortly.
Among the first priorities of the council will be an overall assessment of Kraft's current and planned responses to the growth of obesity. In addition, the council will be asked to help develop detailed standards and measures for implementing several of the specific commitments the company has made.
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19 January 2010
American Firm Buys Cadbury
Directors at UK chocolate producer Cadbury have approved a £11.5bn ($18.9bn) buy-out deal by American food firm Kraft. Kraft said the deal would create a "global confectionery leader". However, fears have been raised over jobs at Cadbury's Bournville and Somerdale manufacturing sites.
American Firm Buys Cadbury
Directors at UK chocolate producer Cadbury have approved a £11.5bn ($18.9bn) buy-out deal by American food firm Kraft. Kraft said the deal would create a "global confectionery leader". However, fears have been raised over jobs at Cadbury's Bournville and Somerdale manufacturing sites.
28 February 2006
Government's child obesity target 'may not be met'
The government's target to halt the rise of child obesity by 2010 may not be met unless there is "clearer leadership", a report has warned. The incidence of childhood obesity increased from 9.6% in 1995 to 13.7% in 2003.
Government's child obesity target 'may not be met'
The government's target to halt the rise of child obesity by 2010 may not be met unless there is "clearer leadership", a report has warned. The incidence of childhood obesity increased from 9.6% in 1995 to 13.7% in 2003.
02 February 2010
Cadbury Deal Closure Looms
Cadbury workers have called on the government to intervene in the takeover bid by a US foods firm. Shareholder of the chocolate produce have until lunchtime today to vote on a £11.5bn ($18.9bn) offer put forward by Kraft. Union members are concerned by the lack of guarantees over job security. Unite has lobbied ministers to back employee retention.
Cadbury Deal Closure Looms
Cadbury workers have called on the government to intervene in the takeover bid by a US foods firm. Shareholder of the chocolate produce have until lunchtime today to vote on a £11.5bn ($18.9bn) offer put forward by Kraft. Union members are concerned by the lack of guarantees over job security. Unite has lobbied ministers to back employee retention.
11 September 2008
Compulsory Cookery Package Will Help 'Fight Obesity'
A package paving the way for compulsory practical cooking lessons in secondary schools from 2011 has been introduced by Children, Schools and Families Secretary Ed Balls. "Everyone should be able to prepare basic, nutritious dishes from scratch instead of taking 'pride' in not being able to cook properly," said Mr Balls.
Compulsory Cookery Package Will Help 'Fight Obesity'
A package paving the way for compulsory practical cooking lessons in secondary schools from 2011 has been introduced by Children, Schools and Families Secretary Ed Balls. "Everyone should be able to prepare basic, nutritious dishes from scratch instead of taking 'pride' in not being able to cook properly," said Mr Balls.
08 October 2003
Parents must help in reducing child obesity, says report
Parents are being enlisted as the first line of defence against obesity in children after a report today revealed that nearly 10% of Britain's six-year-olds are overweight.
Parents must help in reducing child obesity, says report
Parents are being enlisted as the first line of defence against obesity in children after a report today revealed that nearly 10% of Britain's six-year-olds are overweight.
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