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13/07/2004
Countryside awareness campaign boasts 'Creature Comforts'
The Oscar-winning company behind the 'Creature Comforts' animations is helping to raise awareness of a new countryside code.
The original code was launched in the 1950s and has now been updated to prepare for new public rights of access that will come into force later this year. Adverts created by Aardman will be screened on television and in cinemas in England and Wales.
Key messages in the code include: plan ahead and follow any signs; leave gates and property as you find them; protect plants and animals, and take your litter home; keep dogs under close control; and consider other people.
Pam Warhurst, chair of the Countryside Agency, said: "We want to encourage everyone to get out and enjoy our countryside whilst giving them confidence in their new rights and responsibilities and respect for those who depend on it - respect, protect, enjoy."
For a preview of the new adverts, information on the new code or tips on where to go, visit the Countryside Access website. Free copies of the countryside code leaflet can be ordered online or by calling 0845 100 3298.
(gmcg)
The original code was launched in the 1950s and has now been updated to prepare for new public rights of access that will come into force later this year. Adverts created by Aardman will be screened on television and in cinemas in England and Wales.
Key messages in the code include: plan ahead and follow any signs; leave gates and property as you find them; protect plants and animals, and take your litter home; keep dogs under close control; and consider other people.
Pam Warhurst, chair of the Countryside Agency, said: "We want to encourage everyone to get out and enjoy our countryside whilst giving them confidence in their new rights and responsibilities and respect for those who depend on it - respect, protect, enjoy."
For a preview of the new adverts, information on the new code or tips on where to go, visit the Countryside Access website. Free copies of the countryside code leaflet can be ordered online or by calling 0845 100 3298.
(gmcg)
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