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27/09/2004
£10m ad campaign urges UK to 'Recycle Now'
The UK is being urged to 'Recycle Now', as part of a £10 million multi-media advertising campaign to get householders and businesses to recycle more often.
Launched today by the Waste Resources Action Programme (WRAP), with support from Defra, the campaign is the biggest ever effort to highlight the importance of recycling in England. Defra has provided more than £30 million in funding to help spread the word.
Four times Olympic champion Matthew Pinsent will be fronting the campaign and comedian Eddie Izzard will be providing the voice-overs for the television adverts, which will feature metal cans, glass bottles and paper being transformed into everyday items through recycling. A new distinctive recycling icon has also been unveiled to provide a clear, generic public call to action.
Environment Minister Elliot Morley said recycling was easier now than it ever has been.
"Five years ago, kerbside collection schemes covered only 40% of homes. Today, more than two-in-three homes have kerbside collection schemes and there is an ever expanding network of 'bring' sites at your local supermarket and other convenient areas near your home," he said.
"We need to reduce the amount of waste we generate. It is time to stop thinking of waste as rubbish. So much of the waste we generate could be reused, recycled and transformed from a problem into an asset."
Recycling is a core element in the fight to protect the environment – a quarter of all the UK emissions of methane, which is 21 times more potent than carbon dioxide, comes from landfill sites.
In 2002/2003, about 25.8 million tonnes of household waste were collected – an average of 23.8 kilograms per household per week. On average, householders recycled 3.4 kilograms of waste per week - 7% of the average householders weekly waste.
Less reliance on landfill and more recycling will preserve resources for future generations and reduce environmental impacts, the campaign organisers said. For example, every tonne of glass recycled saves more than a tonne of raw materials. That means less quarrying, less damage to the countryside, less pollution and global warming, and more energy savings.
Two years ago household recycling and composting had increased to its highest level ever of 14.5%. It is expected that England will meet its target to recycle 17% of household waste, and there is further target of a quarter of all household waste to be either composted or recycled by 2005/06 which must be met.
(gmcg/mb)
Launched today by the Waste Resources Action Programme (WRAP), with support from Defra, the campaign is the biggest ever effort to highlight the importance of recycling in England. Defra has provided more than £30 million in funding to help spread the word.
Four times Olympic champion Matthew Pinsent will be fronting the campaign and comedian Eddie Izzard will be providing the voice-overs for the television adverts, which will feature metal cans, glass bottles and paper being transformed into everyday items through recycling. A new distinctive recycling icon has also been unveiled to provide a clear, generic public call to action.
Environment Minister Elliot Morley said recycling was easier now than it ever has been.
"Five years ago, kerbside collection schemes covered only 40% of homes. Today, more than two-in-three homes have kerbside collection schemes and there is an ever expanding network of 'bring' sites at your local supermarket and other convenient areas near your home," he said.
"We need to reduce the amount of waste we generate. It is time to stop thinking of waste as rubbish. So much of the waste we generate could be reused, recycled and transformed from a problem into an asset."
Recycling is a core element in the fight to protect the environment – a quarter of all the UK emissions of methane, which is 21 times more potent than carbon dioxide, comes from landfill sites.
In 2002/2003, about 25.8 million tonnes of household waste were collected – an average of 23.8 kilograms per household per week. On average, householders recycled 3.4 kilograms of waste per week - 7% of the average householders weekly waste.
Less reliance on landfill and more recycling will preserve resources for future generations and reduce environmental impacts, the campaign organisers said. For example, every tonne of glass recycled saves more than a tonne of raw materials. That means less quarrying, less damage to the countryside, less pollution and global warming, and more energy savings.
Two years ago household recycling and composting had increased to its highest level ever of 14.5%. It is expected that England will meet its target to recycle 17% of household waste, and there is further target of a quarter of all household waste to be either composted or recycled by 2005/06 which must be met.
(gmcg/mb)
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18 October 2004
Britons urged to get on board for 'the Big Recycle'
Britain's national week for recycling, 'the BIG recycle', has been officially launched by comedian and impressionist Alistair McGowan today. The message for the week of action is recycling awareness must be turned into recycling action, as research for 'the BIG recycle' found that while awareness is high it does not necessarily equate to action.
Britons urged to get on board for 'the Big Recycle'
Britain's national week for recycling, 'the BIG recycle', has been officially launched by comedian and impressionist Alistair McGowan today. The message for the week of action is recycling awareness must be turned into recycling action, as research for 'the BIG recycle' found that while awareness is high it does not necessarily equate to action.
14 September 2005
Household waste recycling doubles
The amount of household waste being recycled has doubled in the last four years, the latest figures from Defra have found. More than a fifth (23%) of household waste produced by homes in England was recycled in 2004/05, according to the latest figures. However, there were variations in different regions around the country.
Household waste recycling doubles
The amount of household waste being recycled has doubled in the last four years, the latest figures from Defra have found. More than a fifth (23%) of household waste produced by homes in England was recycled in 2004/05, according to the latest figures. However, there were variations in different regions around the country.
14 February 2006
Government consults on waste proposals
Among the Government's proposals put forward in a major consultation on the waste problem in England is giving a greater strategic role to local authorities.
Government consults on waste proposals
Among the Government's proposals put forward in a major consultation on the waste problem in England is giving a greater strategic role to local authorities.
04 March 2010
Deal To Cut Food Packaging
Almost thirty top retailers and manufactures, including Tesco, Asda and Unilever, have signed up to a new food packaging initiative, that could save up to £1 billion. The deal by grocers and supermarkets to reduce wastage has been welcomed by Environment Secretary Hilary Benn.
Deal To Cut Food Packaging
Almost thirty top retailers and manufactures, including Tesco, Asda and Unilever, have signed up to a new food packaging initiative, that could save up to £1 billion. The deal by grocers and supermarkets to reduce wastage has been welcomed by Environment Secretary Hilary Benn.
08 August 2006
Incentive schemes 'encourage recycling'
More people are being encouraged to recycle because of a series of incentive schemes, offering individual prizes, such as cash, cars and holidays, the government has announced. Over 50 pilot schemes, funded by a £3.
Incentive schemes 'encourage recycling'
More people are being encouraged to recycle because of a series of incentive schemes, offering individual prizes, such as cash, cars and holidays, the government has announced. Over 50 pilot schemes, funded by a £3.
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