Menu
22/02/2005
Clampdown on 'unethical' drug advertisements
Companies which use misleading advertising to promote pharmaceutical products are set to be 'named and shamed' by the industry's regulatory group.
The Medical and Healthcare products Regulatory Agency (MHRA) announced the introduction of new, tougher guidance at their first advertising seminar, being held in London today.
Speaking at the launch of the new guidance, Professor Kent Woods, Chief Executive of the MHRA, said: "Most pharmaceutical advertising is carefully and responsibly put together, and the very best advertising helps health professionals and the public to make informed choices about healthcare. However, we have seen a number of examples of poor practice, where advertising is confusing or misleading. It is vital that we tackle this type of poor practice swiftly and effectively."
Under the new guidance, the MHRA will publish details of any legal action taken by the regulator over misleading advertising, as well as every review of an advert and the names of companies which engage in poor practise on their website.
The guidance also includes plans to review the entire advertising portfolio of companies who regularly breach the guidelines and introduce more streamlined processes to ensure quick and efficient reviews of advertising.
Professor Woods added: "The MHRA is committed to carrying out its functions in as open and transparent a way as possible. These new measures allow the public and health care professionals to see clearly how the MHRA is going about its work. Just as importantly, they protect the public's health by allowing people to see in a timely and clear way where they may have been misled by poor advertising."
(KmcA)
The Medical and Healthcare products Regulatory Agency (MHRA) announced the introduction of new, tougher guidance at their first advertising seminar, being held in London today.
Speaking at the launch of the new guidance, Professor Kent Woods, Chief Executive of the MHRA, said: "Most pharmaceutical advertising is carefully and responsibly put together, and the very best advertising helps health professionals and the public to make informed choices about healthcare. However, we have seen a number of examples of poor practice, where advertising is confusing or misleading. It is vital that we tackle this type of poor practice swiftly and effectively."
Under the new guidance, the MHRA will publish details of any legal action taken by the regulator over misleading advertising, as well as every review of an advert and the names of companies which engage in poor practise on their website.
The guidance also includes plans to review the entire advertising portfolio of companies who regularly breach the guidelines and introduce more streamlined processes to ensure quick and efficient reviews of advertising.
Professor Woods added: "The MHRA is committed to carrying out its functions in as open and transparent a way as possible. These new measures allow the public and health care professionals to see clearly how the MHRA is going about its work. Just as importantly, they protect the public's health by allowing people to see in a timely and clear way where they may have been misled by poor advertising."
(KmcA)
Related UK National News Stories
Click here for the latest headlines.
03 March 2011
ITV Profits Gets X Factor Boost
There has been a major profits surge for the commercial broadcaster, ITV. It has reported that pre-tax profit almost tripled last year to £321m thanks to a market-beating 16% boost in TV ad revenues, but its programme making division struggled as earnings dropped more than 10%. ITV reported total revenues up 10% to £2.
ITV Profits Gets X Factor Boost
There has been a major profits surge for the commercial broadcaster, ITV. It has reported that pre-tax profit almost tripled last year to £321m thanks to a market-beating 16% boost in TV ad revenues, but its programme making division struggled as earnings dropped more than 10%. ITV reported total revenues up 10% to £2.
28 January 2010
New ITV Chief Appointed
Adam Crozier has been appointed Chief Executive at ITV. Mr Crozier is the current head of Royal Mail, having earlier presided over the Football Association. ITV boss Michael Grade announced his intentions to stand down as Executive Chairman of the broadcaster in April.
New ITV Chief Appointed
Adam Crozier has been appointed Chief Executive at ITV. Mr Crozier is the current head of Royal Mail, having earlier presided over the Football Association. ITV boss Michael Grade announced his intentions to stand down as Executive Chairman of the broadcaster in April.
22 September 2009
Search For ITV Boss Stalls Over Pay
It has emerged that salary concerns are holding back a bid by ITV to find a new boss. Their attempt to hire a new Chief Executive is stalling over the preferred candidate - said by the Daily Telegraph to be the former BSkyB boss Tony Ball - who is asking for a deal worth £30m over five years.
Search For ITV Boss Stalls Over Pay
It has emerged that salary concerns are holding back a bid by ITV to find a new boss. Their attempt to hire a new Chief Executive is stalling over the preferred candidate - said by the Daily Telegraph to be the former BSkyB boss Tony Ball - who is asking for a deal worth £30m over five years.
06 August 2008
ITV Cuts Prompted By 'Flat' Advertising Revenue
ITV is to cut costs by an additional £35 million per year by 2010, following expectations that advertising revenue will fall to 20% in September compared to last year.
ITV Cuts Prompted By 'Flat' Advertising Revenue
ITV is to cut costs by an additional £35 million per year by 2010, following expectations that advertising revenue will fall to 20% in September compared to last year.
10 December 2007
Anti-Drinking Campaign Ads 'May Be Misconceived'
Some anti-drinking advertising campaigns may be "catastrophically misconceived", because they play on the entertaining 'drinking stories' that young people may use to mark their social identity, university researchers have claimed.
Anti-Drinking Campaign Ads 'May Be Misconceived'
Some anti-drinking advertising campaigns may be "catastrophically misconceived", because they play on the entertaining 'drinking stories' that young people may use to mark their social identity, university researchers have claimed.
-
Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
