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05/02/2007
Mars to pull adverts aimed at children
The company which manufactures popular chocolate bars such as Mars and Snickers has announced that it will stop using advertising campaigns which target children under 12.
Masterfoods said that it would cease to advertise in magazines and during television shows which were aimed at the under-twelves by the end of this year.
The company already has a policy of not targeting advertising at children under 6.
However, it is not clear how the company will prevent children gaining access to websites promoting its products.
The move comes after television watchdog Ofcom announced a ban on junk food advertising during TV shows aimed at the under-16s.
Masterfoods is the first food manufacturer to announce such a high minimum age cut-off for advertising its products.
(KMcA)
Masterfoods said that it would cease to advertise in magazines and during television shows which were aimed at the under-twelves by the end of this year.
The company already has a policy of not targeting advertising at children under 6.
However, it is not clear how the company will prevent children gaining access to websites promoting its products.
The move comes after television watchdog Ofcom announced a ban on junk food advertising during TV shows aimed at the under-16s.
Masterfoods is the first food manufacturer to announce such a high minimum age cut-off for advertising its products.
(KMcA)
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