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30/07/2009
'YouTube' Campaign Targets Knife Crime
The Metropolitan Police Service is urging young boys to "choose a different ending" in a new interactive publicity campaign running on the video website YouTube.
The campaign, filmed from the point of view of a teenage boy allows users to interact with a series of films on YouTube and decides what happens next.
The premise behind the campaign is to show young people the consequences of decisions they make: choosing to carry a knife or not.
The campaign aims to dispel the myth that carrying a knife gives you protection and to provoke youngsters to think carefully about their decisions by showing them the consequences of carrying a knife: death, shame on family, prison.
The film was promoted through advertising across relevant online sites, MTV channels and radio to encourage young people to interact with the film.
Visitors using the interactive content are also encouraged to visit the Met's microsite www.droptheweapons.org to hear from real Londoners about their experiences of carrying weapons.
The campaign has been running unbranded from 6 July. Since Monday 27 July the film and TV and radio advertising will carry the MPS logo.
The campaign which supports the ongoing operational activity with increased activity planned for the summer holiday period and will finish on 4 August. The YouTube film, however, will continue to be shown on YouTube.
Commander Mark Simmons, head of Operation Blunt 2, said: "The campaign reflects our key messages to young people that carrying a knife can have serious consequences, and that before they choose to do so, they need to stop and think about their actions.
"Knife crime is down 8% compared with last year, however ten people have lost their lives this year, and we will continue to do everything we can to combat knife crime."
He added: "The message in London is simple: If you carry a knife you will either be caught and punished or you will be injured and possibly murdered.
"Make no mistake one of the most idiotic things you can do in London is arm yourself with a blade."
(JM/BMcC)
The campaign, filmed from the point of view of a teenage boy allows users to interact with a series of films on YouTube and decides what happens next.
The premise behind the campaign is to show young people the consequences of decisions they make: choosing to carry a knife or not.
The campaign aims to dispel the myth that carrying a knife gives you protection and to provoke youngsters to think carefully about their decisions by showing them the consequences of carrying a knife: death, shame on family, prison.
The film was promoted through advertising across relevant online sites, MTV channels and radio to encourage young people to interact with the film.
Visitors using the interactive content are also encouraged to visit the Met's microsite www.droptheweapons.org to hear from real Londoners about their experiences of carrying weapons.
The campaign has been running unbranded from 6 July. Since Monday 27 July the film and TV and radio advertising will carry the MPS logo.
The campaign which supports the ongoing operational activity with increased activity planned for the summer holiday period and will finish on 4 August. The YouTube film, however, will continue to be shown on YouTube.
Commander Mark Simmons, head of Operation Blunt 2, said: "The campaign reflects our key messages to young people that carrying a knife can have serious consequences, and that before they choose to do so, they need to stop and think about their actions.
"Knife crime is down 8% compared with last year, however ten people have lost their lives this year, and we will continue to do everything we can to combat knife crime."
He added: "The message in London is simple: If you carry a knife you will either be caught and punished or you will be injured and possibly murdered.
"Make no mistake one of the most idiotic things you can do in London is arm yourself with a blade."
(JM/BMcC)
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02 October 2009
Ad Campaign Tackles Knife Crime
A new advertising campaign which highlights the cost of carrying a knife has been launched by Home Office Minister David Hanson. The Policing and Crime Minister also announced the creation of a taskforce of young anti-knife crime crime campaigners.
Ad Campaign Tackles Knife Crime
A new advertising campaign which highlights the cost of carrying a knife has been launched by Home Office Minister David Hanson. The Policing and Crime Minister also announced the creation of a taskforce of young anti-knife crime crime campaigners.
29 June 2009
Johnson Outlines More Help To Tackle Knife Crime
More than 150 organisations will receive £2.3 million to tackle knife crime and support victims, Home Secretary Alan Johnson announced today. A total of £2 million from the Community Fund and the Youth Sector Development Fund will help organisations who work with young people to prevent them becoming involved in gun, gang and knife crime.
Johnson Outlines More Help To Tackle Knife Crime
More than 150 organisations will receive £2.3 million to tackle knife crime and support victims, Home Secretary Alan Johnson announced today. A total of £2 million from the Community Fund and the Youth Sector Development Fund will help organisations who work with young people to prevent them becoming involved in gun, gang and knife crime.
29 May 2008
Government To Tackle Knife Crime With Shocking Images
Disturbing images of knife injuries are being released in the latest government campaign to tackle alarming levels of knife crime in the UK. Teenagers have designed the graphic images, which show the gruesome aftermath of a knife attack. One shows exposed intestines from a knife wound and the hand of a victim whose thumb has been severed.
Government To Tackle Knife Crime With Shocking Images
Disturbing images of knife injuries are being released in the latest government campaign to tackle alarming levels of knife crime in the UK. Teenagers have designed the graphic images, which show the gruesome aftermath of a knife attack. One shows exposed intestines from a knife wound and the hand of a victim whose thumb has been severed.
20 January 2011
Flying Squad Release CCTV Footage In Hunt
The Flying Squad has released CCTV footage of a shopkeeper grappling with a violent armed robber as officers hunt men suspected of two crimes which took place just minutes apart. The images capture the moment the brave 46-year-old and his son, 25, tried to fend off the robbers despite them being armed with a handgun and a large knife.
Flying Squad Release CCTV Footage In Hunt
The Flying Squad has released CCTV footage of a shopkeeper grappling with a violent armed robber as officers hunt men suspected of two crimes which took place just minutes apart. The images capture the moment the brave 46-year-old and his son, 25, tried to fend off the robbers despite them being armed with a handgun and a large knife.
10 November 2009
Portable Detectors Combat Knife Crime
Hand-held metal detectors are to be given out in the fight against Scotland's 'booze and blade' culture. The Scottish Government has allocated £30,000 to supply free hand-held metal detectors for all first-time recipients of Best Bar None Awards.
Portable Detectors Combat Knife Crime
Hand-held metal detectors are to be given out in the fight against Scotland's 'booze and blade' culture. The Scottish Government has allocated £30,000 to supply free hand-held metal detectors for all first-time recipients of Best Bar None Awards.
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