23/11/2001

First Trust continue investment in online services

First Trust Bank have announced that they have made a major six figure investment in their online and telephone banking service.

Announcing the substantial investment, Kieran Bennett, Head of Retail Banking directly challenged the perception that internet banking was not a popular service delivery channel among banking customers.

He said: “These convenient electronic methods, used to pay bills and transfer funds, are becoming increasingly popular with First Trust Bank personal customers. Many people now recognise that they don’t always have to queue up in branches for all their daily banking needs and with added security measures they prefer to bank online.

“At First Trust Bank approximately 100,000 electronic online transactions are made each month and this figure is increasing rapidly. Within the last 8 months we have more than doubled the number of customers using our online facility and we are confident that with the new investment we will double that figure again in the short term.”

The investment represents the second strand of First Trust Bank’s business strategy for the future which includes the recent announcement of a further £10 million investment in their branch network including plans for a new flagship super-branch in Belfast City centre.

First Trust Bank are confident that this multi-service delivery strategy represents the future face of banking and puts them significantly ahead of the competition in Northern Ireland. (CD)

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