08/06/2011

Fresh Jobs Wrapped Up In Co Down

Tasty deli wraps, salads and sandwiches are boosting jobs for Deli Lites Ireland in Warrenpoint.

The firm is being assisted by Invest Northern Ireland to increase export sales through a £600,000 investment.

Maynard Mawhinney, Invest NI Food Director, praised the business during a visit to the company's new premises at Milltown Industrial Estate after Invest NI has offered the company over £100,000 of support towards the growth.

Mr Mawhinney said: "This important investment by Deli Lites in strengthening its processing and marketing capabilities will help the company to drive sales in the Irish Republic to over 50% of turnover by the end of this year.

"It will also provide nine new jobs in addition to the 69 people already employed in Warrenpoint," he revealed.

"The investment will enable this ambitious and successful company to exploit business opportunities it has identified in the Republic of Ireland.

"It will also help Deli Lites to build on recent contracts which have raised the profile of the company and enabled it to become widely respected for the quality of its products and excellent customer service," he said.

"In addition to expanding sales of its existing range, Deli Lites is also focusing on initiatives that will expand its product portfolio and provide new opportunities in the fast growing 'food to go' marketplace."

Commenting, Brian Reid, Managing Director, Deli Lites, said: "Our objective in making this strategic investment is to grow sales by over 25% through an even sharper focus on the Republic, our primary export market where we already have solid platform for sustainable growth.

"Contracts there have increased our market standing and are helping to highlight the quality of our product range and the strength of our focus on exceeding the needs of customers everywhere," he continued.

"At the core of the strategy are the acquisition of the new and much larger premises and the achievement of British Retail Consortium (BRC) accreditation. BRC accreditation enables us to bid for contracts from major retailers throughout the island of Ireland," he added, noting that the firm was formed in 2007 by Mr Reid and wife Jacqui, as a gourmet sandwich company, supplying sandwiches, wraps and salads to many of the top convenience stores, hospitals, cafés and corporate catering customers in Northern Ireland and the Republic of Ireland.

(BMcC/KMcA)

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