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26/09/2012
Obel Building Transformed Into Pint Of Guinness
Residents of Belfast may have been surprised yesterday evening to find an unfamiliar addition to their city’s skyline: a massive pint of Guinness.
One of the most famous buildings in Belfast, the Obel, was last night transformed into a symbol of one of the most popular beers in the world in celebration of the Arthur’s Day.
The publicitiy stunt by Guinness, which is owned by drinks conglomerate Diageo, was achieved by organising the building’s residents to switch off their lights and create the black body of the famous stout.
Those apartments located at the top of the building left their lights on, creating the effect of Guinness's white head and turning the whole building into a mock-up of the iconic beer.
Arthur’s Day is marketed by Guinness to celebrate the anniversary of Arthur Guinness, the man who created the now famous Dublin tipple. The annual event is celebrated over the world, with countries as far flung as France, the Caribbean nations and Japan getting involved.
This year, bars and pubs across Belfast and Northern Ireland will be hosting live music and gigs throughout the province.
Guinness have confirmed that a vast array of local bands will be playing at this year’s event, along with performances from internationally recognised artists such as Primal Scream, Tinie Tempah, Fun Lovin’ Criminals and Fatboy Slim.
Arthur’s Day 2012 is scheduled for 27 September, and will see a huge push by the company to further popularise their already widely recognised brand.
(IT)
One of the most famous buildings in Belfast, the Obel, was last night transformed into a symbol of one of the most popular beers in the world in celebration of the Arthur’s Day.
The publicitiy stunt by Guinness, which is owned by drinks conglomerate Diageo, was achieved by organising the building’s residents to switch off their lights and create the black body of the famous stout.
Those apartments located at the top of the building left their lights on, creating the effect of Guinness's white head and turning the whole building into a mock-up of the iconic beer.
Arthur’s Day is marketed by Guinness to celebrate the anniversary of Arthur Guinness, the man who created the now famous Dublin tipple. The annual event is celebrated over the world, with countries as far flung as France, the Caribbean nations and Japan getting involved.
This year, bars and pubs across Belfast and Northern Ireland will be hosting live music and gigs throughout the province.
Guinness have confirmed that a vast array of local bands will be playing at this year’s event, along with performances from internationally recognised artists such as Primal Scream, Tinie Tempah, Fun Lovin’ Criminals and Fatboy Slim.
Arthur’s Day 2012 is scheduled for 27 September, and will see a huge push by the company to further popularise their already widely recognised brand.
(IT)
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The Belfast Visitor and Convention Bureau (BVCB) has claimed that a new strategic partnership with leading drinks distributor Guinness Northern Ireland will help double tourist numbers to the city in the next five years.
20 July 2011
Guinness Arthur's Day Settles In Belfast
Guinness has announced Arthur's Day will return this year, with celebrations now taking place in Belfast as well as Dublin, Cork and Limerick this September.
Guinness Arthur's Day Settles In Belfast
Guinness has announced Arthur's Day will return this year, with celebrations now taking place in Belfast as well as Dublin, Cork and Limerick this September.
12 November 2004
Restaurant chain to create 50 new Belfast jobs
One of the world’s most famous restaurants is coming to Belfast next year in a £2.5 million investment which is likely to create 50 new jobs. Tony Roma's, the world famous grill restaurant renowned for its variety of ribs, is to open its new Belfast restaurant next February in the first of five planned establishments through the island of Ireland.
Restaurant chain to create 50 new Belfast jobs
One of the world’s most famous restaurants is coming to Belfast next year in a £2.5 million investment which is likely to create 50 new jobs. Tony Roma's, the world famous grill restaurant renowned for its variety of ribs, is to open its new Belfast restaurant next February in the first of five planned establishments through the island of Ireland.
04 April 2022
Diageo To Expand Production Facilities
Diageo has announced an investment totalling £40.5 million to expand the capacity of their packaging facilities in both Belfast and Runcorn, to support the growth of Guinness Draught, Guinness Zero and Guinness Nitrosurge. The facility in Belfast will see its canning production more than double with a £24.
Diageo To Expand Production Facilities
Diageo has announced an investment totalling £40.5 million to expand the capacity of their packaging facilities in both Belfast and Runcorn, to support the growth of Guinness Draught, Guinness Zero and Guinness Nitrosurge. The facility in Belfast will see its canning production more than double with a £24.
26 January 2015
Kingspan To Host Guinness Pro12 Final
Kingspan Stadium has been selected as the venue for this year's Guinness Pro12 Final. The venue, formerly known as Ravenhill, is home to Ulster Rugby. Tickets for the game will go on general sale from Tuesday 3 February, through Ticketmaster and Ulster Rugby. The final will take place in Belfast on Saturday 30 May, with kick-off at 6.30pm.
Kingspan To Host Guinness Pro12 Final
Kingspan Stadium has been selected as the venue for this year's Guinness Pro12 Final. The venue, formerly known as Ravenhill, is home to Ulster Rugby. Tickets for the game will go on general sale from Tuesday 3 February, through Ticketmaster and Ulster Rugby. The final will take place in Belfast on Saturday 30 May, with kick-off at 6.30pm.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
