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23/11/2016
Digital Tourism Workshops Announced
Fermanagh and Omagh District Council have announced a series of workshops to boost digital knowledge and skills in the tourism sector.
Announcing the workshops, the council said: "Tourism businesses increasingly need strong digital skills and knowledge to compete in the global marketplace. Fermanagh and Omagh District Council are hosting a range of workshops in early 2017 to introduce businesses in the tourism sector to a range of key digital skills."
Social media for tourism in 2017
This workshop will take place on 26 January 2017 at 18:00-16:00 at the Strule Arts Centre, Omagh
The main topics will include:
• emerging trends in social media
• where to invest your efforts
• reaching & engaging your target audience on social media
• predictions on upcoming developments on the major social networks
• the 2016 trends which are still relevant in 2017
• the best of 2016: A look at social media wins in tourism
• how tourism businesses can capitalise on the latest trends
Content marketing for tourism
This event will take place on 2 February 2017 at 18:00-16:00 at the Ardhowen Theatre, Enniskillen
The workshop will cover:
• getting the right content mix
• harnessing topical and trending topics
• content promotion
• the latest developments and trends in content marketing, and predictions for 2017
• using content to effectively reach your target audience
• blogging – benefits, creating content, formats, best practise, inspiration, headlines and structure
• video – importance, case studies, tools and live video
Search engine optimisation (SEO) for tourism
This workshop will take place on 1 March 2017 at 18:00-16:00 at the Enniskillen Castle Museums, Enniskillen
The topics will include:
• understanding how the search engines work, and the main factors used in determining search engine rankings
• tips to optimise your current website for SEO
• the role of content in SEO
• how to identify issues on your website
• tools to help with your SEO
• rich Snippets: How to ensure Google shows the relevant information about your site in the search results
• "link building" for tourism
• the impact of social media on SEO
• the latest developments in search engine optimisation, and predictions for 2017
To book a place on any or the workshops contact Fermanagh and Omagh District Council.
(MH)
Announcing the workshops, the council said: "Tourism businesses increasingly need strong digital skills and knowledge to compete in the global marketplace. Fermanagh and Omagh District Council are hosting a range of workshops in early 2017 to introduce businesses in the tourism sector to a range of key digital skills."
Social media for tourism in 2017
This workshop will take place on 26 January 2017 at 18:00-16:00 at the Strule Arts Centre, Omagh
The main topics will include:
• emerging trends in social media
• where to invest your efforts
• reaching & engaging your target audience on social media
• predictions on upcoming developments on the major social networks
• the 2016 trends which are still relevant in 2017
• the best of 2016: A look at social media wins in tourism
• how tourism businesses can capitalise on the latest trends
Content marketing for tourism
This event will take place on 2 February 2017 at 18:00-16:00 at the Ardhowen Theatre, Enniskillen
The workshop will cover:
• getting the right content mix
• harnessing topical and trending topics
• content promotion
• the latest developments and trends in content marketing, and predictions for 2017
• using content to effectively reach your target audience
• blogging – benefits, creating content, formats, best practise, inspiration, headlines and structure
• video – importance, case studies, tools and live video
Search engine optimisation (SEO) for tourism
This workshop will take place on 1 March 2017 at 18:00-16:00 at the Enniskillen Castle Museums, Enniskillen
The topics will include:
• understanding how the search engines work, and the main factors used in determining search engine rankings
• tips to optimise your current website for SEO
• the role of content in SEO
• how to identify issues on your website
• tools to help with your SEO
• rich Snippets: How to ensure Google shows the relevant information about your site in the search results
• "link building" for tourism
• the impact of social media on SEO
• the latest developments in search engine optimisation, and predictions for 2017
To book a place on any or the workshops contact Fermanagh and Omagh District Council.
(MH)
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Northern Ireland WeatherThis Evening and Tonight:Rain clearing away east by early evening with some clear spells but a few showers likely to affect the North coast and other areas towards dawn, remaining breezy and mild overnight. Minimum temperature 9 °C.
