Menu
07/02/2020
NI Firm Creates World's First 3-In-1 Hair Tool
A Belfast-based hair company has developed the world's first cordless 3-in-1 hair tool.
WE ARE PARADOXX's new Supernova appliance comes at an exciting time for the firm, with four new jobs in the city, significant investment in research & development and expansion into new markets.
The Supernova can straighten, curl or wave hair all without the nuisance of a cord, a feature that's sure to attract many hair stylists.
The local firm works with a host of globally renowned retailers including the likes of ASOS, Ulta Beauty, Harvey Nichols and Saks Fifth Avenue and has secured export contracts with Italy, France, Russia, the U.S and Ireland.
WE ARE PARADOXX is committed to reducing its carbon footprint and developed the product using local specialist engineers, with the packaging creating using sustainable 90% plastic-free aluminium.
Founder and CEO Yolanda Cooper said: "This is an exciting time for us, with the creation of our new Supernova hair appliance, as well as accessing new markets."
Invest NI offered over £155,000 towards the firm's expansion.
Ms Cooper continued: "As well as assisting us with R&D investment, Invest NI has helped us explore new markets across the globe. This has allowed us to build our business' brand internationally and establish relationships that are key to our global success. We are now focusing on expanding our eco-friendly product line and developing our Belfast team further, to grow our international portfolio."
Director of Innovation, Research and Development at Invest NI, Dr Vicky Kell commented: "Our Grant for R&D supports businesses to develop products and technologies that improve their competitiveness in global markets.
"We Are Paradoxx has identified a unique and innovative market opportunity. It is a great example of how investing in innovation and R&D can open opportunities for a company in the global marketplace. The company now has over 40 global retail customers."
(JG/CM)
WE ARE PARADOXX's new Supernova appliance comes at an exciting time for the firm, with four new jobs in the city, significant investment in research & development and expansion into new markets.
The Supernova can straighten, curl or wave hair all without the nuisance of a cord, a feature that's sure to attract many hair stylists.
The local firm works with a host of globally renowned retailers including the likes of ASOS, Ulta Beauty, Harvey Nichols and Saks Fifth Avenue and has secured export contracts with Italy, France, Russia, the U.S and Ireland.
WE ARE PARADOXX is committed to reducing its carbon footprint and developed the product using local specialist engineers, with the packaging creating using sustainable 90% plastic-free aluminium.
Founder and CEO Yolanda Cooper said: "This is an exciting time for us, with the creation of our new Supernova hair appliance, as well as accessing new markets."
Invest NI offered over £155,000 towards the firm's expansion.
Ms Cooper continued: "As well as assisting us with R&D investment, Invest NI has helped us explore new markets across the globe. This has allowed us to build our business' brand internationally and establish relationships that are key to our global success. We are now focusing on expanding our eco-friendly product line and developing our Belfast team further, to grow our international portfolio."
Director of Innovation, Research and Development at Invest NI, Dr Vicky Kell commented: "Our Grant for R&D supports businesses to develop products and technologies that improve their competitiveness in global markets.
"We Are Paradoxx has identified a unique and innovative market opportunity. It is a great example of how investing in innovation and R&D can open opportunities for a company in the global marketplace. The company now has over 40 global retail customers."
(JG/CM)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
26 November 2001
Minister consults on open-ended investment companies
The Minister for Enterprise, Trade and Investment has pledged a commitment from his department to providing a modern financial services regulatory framework in Northern Ireland relevant to the needs of local investment firms and investors.
Minister consults on open-ended investment companies
The Minister for Enterprise, Trade and Investment has pledged a commitment from his department to providing a modern financial services regulatory framework in Northern Ireland relevant to the needs of local investment firms and investors.
21 October 2015
New Hair And Training Academy Opens In Strabane
Employment and Learning Minister Dr Stephen Farry has officially opened the Strabane Training Services Hair and Beauty Training Academy. Strabane Training Services provides a range of vocational education and training as part of the Department for Employment and Learning’s Training for Success and Apprenticeships training programmes.
New Hair And Training Academy Opens In Strabane
Employment and Learning Minister Dr Stephen Farry has officially opened the Strabane Training Services Hair and Beauty Training Academy. Strabane Training Services provides a range of vocational education and training as part of the Department for Employment and Learning’s Training for Success and Apprenticeships training programmes.
21 May 2013
Call For Effort To Promote Investment Opportunities In West Belfast
SDLP Councillor Tim Attwood has said there must be a concerted effort to promote investment opportunities in West Belfast. Figures revealed in an Assembly Question asked by SDLP MLA Conall McDevitt demonstrate that West Belfast was given £4.
Call For Effort To Promote Investment Opportunities In West Belfast
SDLP Councillor Tim Attwood has said there must be a concerted effort to promote investment opportunities in West Belfast. Figures revealed in an Assembly Question asked by SDLP MLA Conall McDevitt demonstrate that West Belfast was given £4.
11 April 2002
UK new investment projects fall
The latest Ernst & Young European Investment Monitor survey has revealed that the number of new investment projects into Europe in 2001 fell by 12 per cent on 2000 figures. Countries that performed poorly in 2001 included the UK with a 34 per cent decline from 575 projects to 377.
UK new investment projects fall
The latest Ernst & Young European Investment Monitor survey has revealed that the number of new investment projects into Europe in 2001 fell by 12 per cent on 2000 figures. Countries that performed poorly in 2001 included the UK with a 34 per cent decline from 575 projects to 377.
11 July 2018
New Funding Call Under Rural Business Investment Scheme
GROW South Antrim has announced the opening of a new funding call under the Rural Business Investment scheme, which is expected to be the final call for Business funding under the current Rural Development Programme (2014-2020).
New Funding Call Under Rural Business Investment Scheme
GROW South Antrim has announced the opening of a new funding call under the Rural Business Investment scheme, which is expected to be the final call for Business funding under the current Rural Development Programme (2014-2020).
-
Northern Ireland WeatherThis Evening and Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
