Menu
30/08/2023
Hillsborough Firm Secures Major Development Funding
Hillsborough-based, ready-to-drink cocktail company, Wavey Ice, has secured almost £600,000 in investment, surpassing its orginal crowdfunding target of £450,000 in less than 24 hours.
Wavey Ice produces a fun, vibrant range of alcoholic, non-alcoholic cocktails and nostalgic boozy Ice pops and say they're on a "mission to redefine the ready-to-drink experience by crafting irresistible pops and cocktails that capture the essence of playfulness and creativity".
The funding is being raised using the equity crowdfunding platform Seedrs and will enable the company to invest in product development and introduce its drinks to more people as customer demand continues to grow both in the UK and internationally.
Wavey Ice launched in London in 2014 and was one of the first on the scene creating boozy retro ice Pops. The business was acquired in 2022 and is now run by managing director and head of production, Laura Davis and a team of four.
Laura Davis, managing director and head of production at Wavey Ice said: "We’re over-the-moon to have smashed our crowdfunding target so quickly! This overwhelming support demonstrates what we already knew that our playful, nostalgic ice Pops and RTD cocktails are a smash with consumers.
"During lockdown we gifted the Pops to our family and friends as a way of connecting, having a laugh and delivering fun energy to each other. One of the most popular gifts was mixed boxes of Wavey Ice Pops which are an adult twist on childhood favourites that give off a nostalgic summer vibe. We jumped on the opportunity to buy the business as we knew it had a lot of potential, and it’s been a canny move as we’ve tripled sales.
"We’ve invested in NPD and developed Sips, ready-to-drink alcoholic and non-alcoholic cocktails, which have been massively popular and stand-out sellers. Our crowdfunding campaign will help us bring our vibrant products to new markets and make waves in the industry."
The business has had huge success collaborating with celebrities and influencers such as Olympic diver, Tom Daley, by supplying drinks to The Voice UK team and creatively leveraging social platforms like TikTok and Instagram. It has built a loyal following by connecting with its audience of young people who respect its authentic and playful personality.
Laura Davis adds: "Ultimately, our goal is to be a brand that inspires joy, creates unforgettable moments, and becomes a household name known for its exceptional products and sustainable practices. As we embark on this exciting journey, we invite our customers, investors, and partners to join us in shaping the future of Wavey Ice together."
The Wavey Ice crowdfunding campaign launched to the public at the start of August through equity crowdfunding company, Seedrs.
There are a range of investor perks for different levels of support including 10% discount for three months for a £25 investment, a year of discounts, ownership and an exclusive Wavey Ice t-shirt for £100 investment and there are five exclusive perks for £10,000 investors which include one-year supply of Sips and Pops (260 each), a cool-box, an opportunity to create a bespoke cocktail with its R&D team, along with a lifetime discount and full ownership.
For more information on the Wavey Ice Seedrs crowdfunding campaign to go seedrs.com/wavey-ice
Wavey Ice produces a fun, vibrant range of alcoholic, non-alcoholic cocktails and nostalgic boozy Ice pops and say they're on a "mission to redefine the ready-to-drink experience by crafting irresistible pops and cocktails that capture the essence of playfulness and creativity".
The funding is being raised using the equity crowdfunding platform Seedrs and will enable the company to invest in product development and introduce its drinks to more people as customer demand continues to grow both in the UK and internationally.
Wavey Ice launched in London in 2014 and was one of the first on the scene creating boozy retro ice Pops. The business was acquired in 2022 and is now run by managing director and head of production, Laura Davis and a team of four.
Laura Davis, managing director and head of production at Wavey Ice said: "We’re over-the-moon to have smashed our crowdfunding target so quickly! This overwhelming support demonstrates what we already knew that our playful, nostalgic ice Pops and RTD cocktails are a smash with consumers.
"During lockdown we gifted the Pops to our family and friends as a way of connecting, having a laugh and delivering fun energy to each other. One of the most popular gifts was mixed boxes of Wavey Ice Pops which are an adult twist on childhood favourites that give off a nostalgic summer vibe. We jumped on the opportunity to buy the business as we knew it had a lot of potential, and it’s been a canny move as we’ve tripled sales.
"We’ve invested in NPD and developed Sips, ready-to-drink alcoholic and non-alcoholic cocktails, which have been massively popular and stand-out sellers. Our crowdfunding campaign will help us bring our vibrant products to new markets and make waves in the industry."
The business has had huge success collaborating with celebrities and influencers such as Olympic diver, Tom Daley, by supplying drinks to The Voice UK team and creatively leveraging social platforms like TikTok and Instagram. It has built a loyal following by connecting with its audience of young people who respect its authentic and playful personality.
Laura Davis adds: "Ultimately, our goal is to be a brand that inspires joy, creates unforgettable moments, and becomes a household name known for its exceptional products and sustainable practices. As we embark on this exciting journey, we invite our customers, investors, and partners to join us in shaping the future of Wavey Ice together."
The Wavey Ice crowdfunding campaign launched to the public at the start of August through equity crowdfunding company, Seedrs.
There are a range of investor perks for different levels of support including 10% discount for three months for a £25 investment, a year of discounts, ownership and an exclusive Wavey Ice t-shirt for £100 investment and there are five exclusive perks for £10,000 investors which include one-year supply of Sips and Pops (260 each), a cool-box, an opportunity to create a bespoke cocktail with its R&D team, along with a lifetime discount and full ownership.
For more information on the Wavey Ice Seedrs crowdfunding campaign to go seedrs.com/wavey-ice
Related Northern Ireland News Stories
Click here for the latest headlines.
19 May 2010
Council Supports Banbridge Ice Rink Plan
Builders could be 'dancing on ice' soon if a planned private sector proposal to build a full-sized ice rink in Co Down gets the go-ahead. The initiative seeks to build at Bridgewater Park, Banbridge and has already been given the backing of Banbridge District Council.
Council Supports Banbridge Ice Rink Plan
Builders could be 'dancing on ice' soon if a planned private sector proposal to build a full-sized ice rink in Co Down gets the go-ahead. The initiative seeks to build at Bridgewater Park, Banbridge and has already been given the backing of Banbridge District Council.
02 May 2014
Plans For New Ice Rink Unveiled
A planning application to replace Dundonald Ice Bowl with a new complex has been submitted. According to reports, Castlereagh Council has submitted the application for the site which is located on the outskirts of Belfast. The application says the new centre would be a "flagship development" and would feature an "Olympic standard" ice rink.
Plans For New Ice Rink Unveiled
A planning application to replace Dundonald Ice Bowl with a new complex has been submitted. According to reports, Castlereagh Council has submitted the application for the site which is located on the outskirts of Belfast. The application says the new centre would be a "flagship development" and would feature an "Olympic standard" ice rink.
18 August 2003
Dale Farm gives record a good 'licking'
While temperatures in Northern Ireland didn't quite reach record-breaking highs during the August heat wave, one record that has been broken is the sale of Dale Farm Ice Cream lollies.
Dale Farm gives record a good 'licking'
While temperatures in Northern Ireland didn't quite reach record-breaking highs during the August heat wave, one record that has been broken is the sale of Dale Farm Ice Cream lollies.
18 January 2024
Yellow Weather Warning For Snow And Ice Issued Across NI
A yellow weather warning for snow and ice has been put in place across Northern Ireland. The Met Office weather warning is in place until 23.59pm, and a yellow warning for ice with then come into place at midnight until 10am on Friday, 19 January.
Yellow Weather Warning For Snow And Ice Issued Across NI
A yellow weather warning for snow and ice has been put in place across Northern Ireland. The Met Office weather warning is in place until 23.59pm, and a yellow warning for ice with then come into place at midnight until 10am on Friday, 19 January.
05 January 2024
Lord Mayor Welcomes Women's Ice Hockey Teams To City
Belfast Lord Mayor, Councillor Ryan Murphy has welcomed representatives from Princeton University and Providence College's women's ice hockey teams to Belfast City Hall ahead of the 2024 Friendship Series today and tomorrow, Friday and Saturday January 5 and 6, 2024.
Lord Mayor Welcomes Women's Ice Hockey Teams To City
Belfast Lord Mayor, Councillor Ryan Murphy has welcomed representatives from Princeton University and Providence College's women's ice hockey teams to Belfast City Hall ahead of the 2024 Friendship Series today and tomorrow, Friday and Saturday January 5 and 6, 2024.
-
Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
