Menu
25/11/2008
Company To Focus On Internet Presence
One of Northern Ireland's public relations companies, Smarts, has announced the creation of an online PR division to help clients monitor, analyse and develop their brand reputation through the internet.
The consultancy - which employs 30 people working for clients across the island of Ireland - said the addition of its online PR specialism was a recognition that sources of trusted information for consumers had spread rapidly beyond traditional media into the world of blogs, social networking and community websites where reputations could be made or lost within minutes.
The new division, known as Clicksmarts, is said to be a first for a local PR company and will ensure that the clients are as represented and proactive in online contexts as they are in traditional communication channels.
Clicksmarts can monitor internet coverage of a brand or a company and engage in online conversations where it is appropriate.
It will use an online interactive newsroom to ensure clients messages are available and accessible across the internet and will have the capacity to develop bespoke campaigns using blogging and social media sites to engage a range of consumers.
Richard Nelson, from Clicksmarts, said: "The influence of traditional media has not gone away but there are literally millions of people online with the power to break stories before the traditional media, to champion the brands they love or attack those they dislike.
"As more companies look to develop new markets, the opportunities for them to reach out to their customers in innovative ways through the internet are huge."
Smarts said it hoped the addition of an on-line PR capability would accelerate the company's growth plans and lead to the creation of additional jobs at its Holywood base.
(BMcC)
The consultancy - which employs 30 people working for clients across the island of Ireland - said the addition of its online PR specialism was a recognition that sources of trusted information for consumers had spread rapidly beyond traditional media into the world of blogs, social networking and community websites where reputations could be made or lost within minutes.
The new division, known as Clicksmarts, is said to be a first for a local PR company and will ensure that the clients are as represented and proactive in online contexts as they are in traditional communication channels.
Clicksmarts can monitor internet coverage of a brand or a company and engage in online conversations where it is appropriate.
It will use an online interactive newsroom to ensure clients messages are available and accessible across the internet and will have the capacity to develop bespoke campaigns using blogging and social media sites to engage a range of consumers.
Richard Nelson, from Clicksmarts, said: "The influence of traditional media has not gone away but there are literally millions of people online with the power to break stories before the traditional media, to champion the brands they love or attack those they dislike.
"As more companies look to develop new markets, the opportunities for them to reach out to their customers in innovative ways through the internet are huge."
Smarts said it hoped the addition of an on-line PR capability would accelerate the company's growth plans and lead to the creation of additional jobs at its Holywood base.
(BMcC)
Related Northern Ireland News Stories
Click here for the latest headlines.
13 June 2016
NI Businesses Lose Over £2m Following Online Crime
Firms in Northern Ireland lost over £2 million following online crime last year, according to new figures. Figures from Get Safe Online and Action Fraud show 247 cases were reported with total losses amounting to £2,152,343 between March 2015 and March 2016. However, police believe the overall losses could be higher.
NI Businesses Lose Over £2m Following Online Crime
Firms in Northern Ireland lost over £2 million following online crime last year, according to new figures. Figures from Get Safe Online and Action Fraud show 247 cases were reported with total losses amounting to £2,152,343 between March 2015 and March 2016. However, police believe the overall losses could be higher.
04 February 2011
Equine Care Goes Mobile
Worried NI horse owners can now turn to their own mobile phone or laptop with a new online feature letting equine lovers see their animal from anywhere in the world - by Internet access.
Equine Care Goes Mobile
Worried NI horse owners can now turn to their own mobile phone or laptop with a new online feature letting equine lovers see their animal from anywhere in the world - by Internet access.
27 April 2022
'Continued Responsibility' To Tackle Online Abuse
Social media platforms have a continued responsibility to tackle online abuse, the DUP's Diane Dodds has said. She said: "The purchase of Twitter by Elon Musk doesn't change the fundamental questions which face social media platforms. "Support for free speech does not and should not mean turning a blind eye to threats and vile abuse.
'Continued Responsibility' To Tackle Online Abuse
Social media platforms have a continued responsibility to tackle online abuse, the DUP's Diane Dodds has said. She said: "The purchase of Twitter by Elon Musk doesn't change the fundamental questions which face social media platforms. "Support for free speech does not and should not mean turning a blind eye to threats and vile abuse.
08 February 2024
Online Business Ideas Gaining Traction In Northern Ireland
Are you looking for a new business venture that can be operated from the comfort of your own home? The rise of the internet has provided countless opportunities to start an online business and reach customers from all over the world.
Online Business Ideas Gaining Traction In Northern Ireland
Are you looking for a new business venture that can be operated from the comfort of your own home? The rise of the internet has provided countless opportunities to start an online business and reach customers from all over the world.
27 November 2024
Why UK Branding Agencies Are Key To Business Success
Living in a digital world, when the competition grows with each new day, the biggest challenge a business has to put up with is to be different, relevant, and memorable. This makes branding not just advantageous but highly important.
Why UK Branding Agencies Are Key To Business Success
Living in a digital world, when the competition grows with each new day, the biggest challenge a business has to put up with is to be different, relevant, and memorable. This makes branding not just advantageous but highly important.
-
Northern Ireland WeatherThis Evening and Tonight:Rain clearing away east by early evening with some clear spells but a few showers likely to affect the North coast and other areas towards dawn, remaining breezy and mild overnight. Minimum temperature 9 °C.
