Skin care businesses provide advice, products and treatments intended to cleanse, protect and improve the appearance or comfort of the skin. Depending on the business, customers may find skincare consultations, skin-type assessments and personalised routines, as well as facial treatments such as cleansing, exfoliation, masks and moisturising. Some salons and clinics also offer treatments for concerns such as dryness, sensitivity, blemishes, uneven tone or visible signs of ageing. Products commonly sold include cleansers, toners, moisturisers, serums, sunscreen and specialist products for particular skin needs. Treatment options vary: some businesses focus on everyday beauty services, while others offer more advanced procedures, which may require a consultation and assessment of suitability. Businesses may also explain how to use products and how factors such as sun exposure and routine affect skin.