Internet marketing businesses help organisations promote their products and services through online channels. Their work may include planning digital marketing strategies, researching audiences and search terms, and creating or managing campaigns across search engines, websites, social media platforms and email. Some focus on a particular service, while others provide a combination of marketing, creative and technical support. Typical services include search engine optimisation (SEO), paid search and display advertising, social media management, content creation, email campaigns and affiliate marketing. Providers may also design landing pages, advise on website usability, manage online listings and monitor campaign performance using web analytics. Reporting can cover measures such as website visits, engagement, enquiries and sales, helping clients assess results and refine their activity.