Businesses in this category provide marketing services for organisations that make, sell or distribute food, drink and tobacco products. Their work may include market research, identifying customer groups, developing brand positioning and planning how products are presented to consumers or trade buyers. Some focus on a particular part of the sector, such as food retail, hospitality, beverages or tobacco and related products. Typical services include branding, packaging design, advertising, public relations, digital content, social media, promotional campaigns and support with product launches. Agencies may also plan in-store activity, sampling, sponsorship, trade events or communications for wholesalers and retailers. Market research and campaign analysis can help clients understand buying habits and assess how marketing activity is performing. Marketing in these sectors is subject to rules that vary by product and audience.