Businesses in the perfume and cosmetics category sell fragrances, beauty products and personal care items for everyday use or special occasions. Their stock may include eau de parfum and eau de toilette, aftershaves, body sprays, skincare such as cleansers and moisturisers, make-up, nail products, hair care and toiletries. Some specialise in particular product types, brands, natural or vegan formulations, or products for specific skin tones and needs. Gift sets, travel sizes, applicators and other beauty accessories are also commonly available. Customers can generally expect help choosing products, including guidance on fragrance families, suitable skincare routines and make-up shades. Shops may offer testers or product demonstrations, while some provide services such as make-up application or beauty consultations. Products may be sold in physical shops, through online retail, or both.